Senior Regional Marketing Specialist

<div class="content-intro"><p><span style="color: #000000;"><strong>Get to know Okta<br><br></strong></span>Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.<br><br>At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. <br><br>Join our team! We’re building a world where Identity belongs to you.</p></div><p><strong>Title: Senior Regional Marketing Specialist</strong></p> <p>Okta is looking for a motivated and detail-oriented <strong>Senior R</strong><strong>egional Marketing Specialist</strong> to support the development, execution, and optimization of demand generation programs across our AMER Strat and SLED Regional Marketing teams. In this role, you’ll collaborate with cross-functional teams to plan and execute impactful marketing initiatives that drive engagement and pipeline growth. From event coordination to digital programs and performance reporting, you’ll play a critical role in ensuring operational excellence and marketing success.</p> <p><strong>Key Responsibilities:</strong></p> <p><strong>Program Planning and Execution: </strong>Collaborate with AMER Strategic and Public Sector Marketing and Sales teams to plan and implement demand generation programs, including online and offline campaigns. Support activities such as regional events, inbound and outbound digital marketing, and more.</p> <p><strong>Team Collaboration and Communication: </strong>Act as a liaison between the AMER regional marketing team and other segment marketers (Commercial, Enterprise) as well as the xDR teams. Ensure seamless information sharing and alignment across teams for program success.</p> <p><strong>Project Management: </strong>Partner with internal teams and external resources to support the creation of high-quality campaign assets, including email copy and sequences, targeted offers, and marketing materials.</p> <p><strong>Performance Reporting: </strong>Track and analyze channel performance, program ROI, and marketing funnel health. Provide actionable insights to improve the effectiveness and efficiency of marketing campaigns by region.</p> <p><strong>Operational Support: </strong>Assist with Salesforce campaign creation, audience targeting via 6sense, and development of campaign briefs. Create enablement tools and materials for sales teams, including SDRs and Account Executives, to ensure program alignment and readiness.</p> <p><strong>Qualifications:</strong></p> <ul> <li>1-2 years of experience in B2B tech marketing; experience in B2G is a plus.</li> <li>Familiarity with marketing and sales tools such as Salesforce, Splash, 6sense, Marketo, and Asana.</li> <li>Analytical mindset with strong data analysis and reporting skills.</li> <li>Previous experience in a sales development or sales support role is a plus.</li> <li>Excellent written, verbal, and presentation communication skills.</li> <li>Strong attention to detail, particularly in writing and editing content.</li> <li>Exceptional prioritization, organizational, and project management abilities.</li> <li>Willingness to travel as needed.</li> </ul> <p>#LI-Hybrid</p> <p>P24096_3318119</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k ... (truncated, view full listing at source)