Industry Strategy Director, Financial Services

The Opportunity We are looking for a dynamic leader to help drive the strategy, thought leadership, and positioning to grow our Financial Services segment.  As the Industry Strategy Director, you will develop compelling and prescriptive thought leadership and present it to prospects at industry & Adobe conferences/events and 1:1 customer meetings with SVP levels and above.  You will partner with a diverse ecosystem of sales, product management, and solution consulting to bolster our industry value proposition and drive a coordinated go-to-market strategy.  As an ambassador for Adobe in the Financial Services industry, you will also partner with Adobe marketing to drive awareness of Adobe’s capabilities. Key Responsibilities Develop Adobe’s point-of-view for Financial Services: Build a vision and competitive positioning for the industry that resonates with Financial Services executives. This will address, for example, what are the major capabilities and use cases Adobe’s Experience Cloud enables – from customer data & analytics, advanced omnichannel personalization, cross-channel journey orchestration, creative content production, and unified measurement.  It should also address what does amazing look like for an omnichannel experience & customer journey, and what tactics are needed for banks, insurers, wealth and asset management companies to maximize the return from their digital programs.  You will have opportunities to collaborate with digital strategists, technologists, data scientists, and other specialists to craft a powerful point-of-view. Drive a coordinated strategy to grow the business: The Adobe Financial Services community extends across sales, marketing, pre-sales, customer success, product, professional services, and our partners. You will monitor the performance of the overall Americas business and drive long-term growth by orchestrating our strategy across functions. Typical activities include: working with sales leaders on go-to-market planning, partnering with marketing teams to amplify our industry messaging, enabling the field on how to position our capabilities to financial institutions, influencing product/engineering teams to ensure advanced capabilities/use cases are on our product roadmap, and aligning with partners on delivery of industry solutions. Engage with senior executives as a thought leader: You will develop and present compelling thought leadership to senior executives in customer meetings, CxO roundtables, Adobe conferences, and industry events (e.g., Money2020). This is a role for someone who enjoys building C-level relationships, opening new doors, speaking at conferences, and advising business leaders on how to achieve success in their omnichannel transformation programs. What you need to succeed Your success is measured by driving growth in Adobe’s Financial Services vertical by setting the vision for digital transformation in the space, and by positioning Adobe as a key strategic partner in this process. Experience in Financial Services, either client-side or as a trusted adviser, with specific focus in digital, marketing, omnichannel personalization, customer data & analytics, and creative production (10 years). Experience leading successful programs for omnichannel transformation, along with an understanding of strategies, operational tactics, and technologies needed to execute at scale Entrepreneurial approach to finding new growth levers for the business. Experience in the effective use and deployment of data for designing and managing products for measurement, collection, integration, segmentation, experience activation and monetization. Outstanding executive presence and presentation skills, with the ability to inspire and engage senior level executives Highly collaborative with ability to lead through influence in a matrixed environment. Exceptional written communication including interest in authoring thought-provoking points-of-view and conducting customer and ... (truncated, view full listing at source)