Sr. Manager, Ad Ops

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Description Your Career We are looking for a strategic and highly analytical and results driven Sr Manager, Ad Operations to own and scale our global ad ops function. The Ad Ops Manager will be a pivotal leader responsible for optimizing core business processes, providing critical data-driven insights, and ensuring operational consistency to support hyper-growth and organizational efficiency within the Digital marketing team. You will be the core expert in ad technology, responsible for the end-to-end technical execution, testing, trafficking, and reporting of all programmatic and direct-buy campaigns across the buyers journey. Your focus will be on leveraging the Google Ad Server (Campaign Manager 360/GAM) to ensure operational efficiency, publisher compliance, and consistent, high-quality campaign performance reporting. Your Impact Own the daily operations within the Google Ad Server (Campaign Manager 360/GAM), FB, Demandbase ( any other platform that requires ad execution) including campaign setup, placement creation, creative trafficking, audience targeting integration, and tag management. Lead the technical QA process for all ad creative (static, rich media, video, and third-party tags) to ensure they meet specification standards, fire correctly, and are compatible across all platforms (web, mobile, app). Serve as the primary point of contact for resolving complex ad-serving, tracking, and reporting discrepancies with internal media teams, external agencies, and third-party verification partners Manage and maintain the organization’s master ad tags and tracking pixels, integrating them correctly with various media channels Collaborate directly with premium publishers and media partners to manage creative specifications, establish placement tagging structures, and ensure timely deployment of campaigns. Systematically investigate, document, and reconcile data discrepancies between the Google Ad Server, Demand-Side Platforms (DSPs), and publisher reporting systems. Assist in the technical onboarding and setup of new ad-tech vendors, ensuring seamless integration with our existing advertising stack. Maintain the highest level of data quality and taxonomy within the ad server to ensure consistent and reliable reporting across all campaigns and channels. Configure and deliver standardized and custom reports from the Google Ad Server to provide performance insights (impressions, clicks, conversions) to the Media, Analytics, and Finance teams. Document and implement scalable best practices for campaign trafficking, naming conventions, and asset delivery to maximize operational efficiency and reduce human error. Work closely with Campaign Strategist to create media plans using historical performance data. Constantly optimize for performance - ... (truncated, view full listing at source)