Global Senior Alliance Marketing Manager - Technology Partners

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Description Your Career The Global Senior Alliance Marketing Manager is the lead for the global strategy, planning, development, and execution of integrated marketing campaigns for our Technology Alliance Partners. This role encompasses developing comprehensive go-to-market awareness and demand generation strategies, creating alliance messaging and content, and identifying and influencing market opportunities, all while cultivating strong stakeholder relationships and analyzing results for the biggest impact. A deep understanding of both companies' product positioning and messaging, target markets, and go-to-market strategies is critical. This is an in office role 3 days/week in our HQ, Santa Clara CA Your Impact This role is responsible for driving pipeline through successful co-marketing programs and requires experience in establishing the marketing strategy and plans and executing programs with strong messaging, positioning and content development skills. You must be comfortable working in a self-directed environment and independently execute marketing deliverables including digital marketing, industry conferences, and Regional events. Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing. Develop joint marketing plans with clear strategies and the tactics to deliver results. Manage the execution of the plan and take ownership of the results, working with partners and internal stakeholders and partners to optimize marketing plans. Drive the development of differentiated joint value propositions, messaging and positioning and content to engage customers and accelerate adoption of joint solutions. Plan and execute world-class in-person events to build brand awareness, drive marketing qualified leads and pipeline. Build and execute internal and external communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach. Drive proactive and streamlined collaboration cross-functionally with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall. Build the strategy and ensure the execution of multi-channel, multi-partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans. Use AI to conduct research, complement marketing plans, streamline content creation, and analyze marketing performance, ensuring our joint initiatives with partners are data-driven and impactful. Develop a world-class digital experience to engage leads and drive attendance to virtual events, including web site pa ... (truncated, view full listing at source)