Manager, Customer Adoption & Advocacy

What is Contentstack? Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge. Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. Learn more at www.contentstack.com . Who Are We? At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go! What are we looking for? We’re seeking a Manager, Customer Adoption Advocacy to be a strategic and hands-on leader to build and scale our Customer Adoption Advocacy function across our Digital Experience Platform. You will define how customers realize value, accelerate adoption, and grow into champions who advocate for Contentstack within their organizations and across the industry. You’ll set the vision for customer adoption and advocacy programs that ensures customers achieve measurable value with our products, turns successful customers into brand champions and thought leaders, and builds a thriving, connected customer community that fuels retention and expansion. The ideal candidate is a bridge-builder who understands how to connect campaigns, customer success, product marketing, and community engagement into a unified strategy. You excel at turning complex product capabilities into clear business value and can navigate conversations with executives as comfortably as with hands-on practitioners. Contentstack is an AI-forward company, and we expect all candidates to bring practical experience using AI tools and technologies as a core part of how they work, learn, and drive impact. If you have a track record of driving measurable gains in customer expansion, adoption, loyalty, and advocacy, and thrive in a fast-paced environment, we’d love to hear from you! Here’s what you’ll be doing: Strategy Leadership Define and execute the strategic vision for customer adoption, expansion, and advocacy. Establish frameworks and KPIs for measuring expansion, adoption, value realization, and advocacy impact. Bring customers from both sides of our recent acquisition into one unified community and adoption journey. Adoption, Retention Expansion Build marketing programs that drive product adoption and drive cross-sell and upsell, from onboarding to advanced use cases. Partner with Customer Success to provide best practices content, playbooks, benchmarking, and success metrics. Own customer communication channels (campaigns, email, community hub, webinars, user groups) to drive measurable results. Design and scale high-impact programs such as Customer Advisory Boards, Technical Advisory Boards, executive forums, and events. Advocacy Community Champion and lead one direct report to own the advocacy function Set the vision for our customer advocacy engine, turning happy users into public champions through speaking opportunities, case stories, and community contributions. Coach and support customers to confidently share their stories on stage, in media, and ... (truncated, view full listing at source)