Customer Marketing Lead

Customer Marketing Lead WHAT WE ARE BUILDING AT CONVEO Conveo is the AI research platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate across insights, marketing, and product teams. #1 WHAT PROBLEM ARE WE SOLVING AND WHY IS THIS AN IMPORTANT PROBLEM TO SOLVE The current/traditional research methods companies rely on are slow, expensive, and superficial. Running great research also requires expertise which is a blocker to many companies. That directly affects how well companies understand their customers and how well they can serve them. #2 THE TEAM YOU WILL JOIN You will join an extremely talented team of incredibly passionate, high-energy people. We go the extra mile while having the best time of our lives. Our team has the combination of decades of market research knowledge, incredible engineering ability, and experience building companies. #3 HOW WE OPERATE - We truly care about our clients and the problem we solve. That means we humbly go the extra mile every time. - We work hard and we have fun. - To keep our quality bar incredibly high, we want to execute with the smallest possible team. ABOUT THE ROLE As our Customer Marketing Lead, you will turn our customer base into a growth engine. This is not a “collect testimonials when asked” role. This is not “write case studies once a quarter.” This is a high-output, high-ownership role that sits at the intersection of: - expansion (help accounts grow faster) - credibility (proof that makes the market trust us) - pipeline (customer-led demand + referrals) - brand (stories people remember and repeat) Conveo has incredible customers already. The opportunity is massive, and without dedicated focus, it will never reach what it should. This role is only for someone who takes customer marketing seriously. YOUR MISSION TURN CUSTOMERS INTO PROOF (SYSTEMATICALLY) You build a machine that produces: - high-quality case studies (not generic, real outcomes) - testimonials that feel credible and specific - customer quotes we can reuse everywhere - reference program + review flywheel - customer story bank by ICP/vertical/use case Your bar: sharp narratives, real data, zero fluff. CREATE CUSTOMER-LED MOMENTS THAT EXPAND THE ACCOUNT Customer marketing isn’t just external. It accelerates expansion by: - helping customers internal-sell Conveo - building assets that land with their stakeholders - enabling exec conversations and deeper adoption - making outcomes visible across their org You work with CS/AMs to identify the leverage points, and you create the assets that unblock growth. MAKE CUSTOMERS VISIBLE IN THE MARKET (WITHOUT BEING CRINGE) You create customer visibility that feels exciting and high-status: - on-stage talks - webinars - co-authored content - research spotlights - mini-docs / video testimonials - customer dinners / side-events - awards / recognition plays You do this with taste. The goal is for customers to be proud to be associated with Conveo. BUILD RELATIONSHIPS WITH HIGH-LEVERAGE CHAMPIONS You identify and nurture: - power users - champions - exec sponsors - “public voices” inside customer orgs You know who can speak, who can refer, who can present, and who can help us win the next 10 deals. OPERATE LIKE AN OWNER You treat customer marketing like a measurable engine: - outputs shipped - customers activated - content created - assets used by GTM - expansion influenced - inbound driven - pipeline supported You don’t wait to be asked. You run the machine. WHAT WE’RE LOOKING FOR NON-NEGOTIABLES - Proven experience in customer marketing, advocacy, customer storytelling, or equivalent - Extremely strong writing and narrative instincts - High agency: you identify opportunities and move without permission - Comfortable working directly with customers and senior stakeholders - Strong project management: y ... (truncated, view full listing at source)