Director of Lifecycle and Account Based Marketing

Director of Lifecycle and Account Based Marketing About EliseAI At EliseAI, we're improving the industries that matter most: housing and healthcare. Everyone needs a place to live and access to quality healthcare, yet both are often harder to secure than they should be. By integrating AI agents deeply into existing workflows, we make them more efficient, reduce costs, and improve the experience for everyone. - Housing: We simplify how renters tour apartments, sign leases, submit maintenance requests, and stay connected with their property team—bringing everything they need for their home into one place. - Healthcare: We make it easy to schedule appointments, complete intake forms, and we help patients communicate with providers, so everyone can focus on health instead of paperwork. With EliseAI, organizations reduce manual work, improve accessibility, and deliver a seamless experience across essential services. We recently raised a $250 million Series E round https://www.eliseai.com/blog/eliseai-raises-250m-series-e led by Andreessen Horowitz to accelerate this mission. About the Role As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most critical revenue-driving programs, combining precision Account-Based Marketing (ABM) with full-funnel lifecycle marketing to accelerate pipeline, increase win rates, and drive long-term customer growth. You’ll lead a high-performing team while remaining hands-on, building and executing highly targeted, multi-channel programs for our highest-value accounts and scalable lifecycle journeys that convert prospects into customers and customers into long-term partners. Partnering closely with Sales, Product Marketing, RevOps, and Marketing Ops, you’ll operate at the center of our enterprise go-to-market strategy. Key Responsibilities - Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs - Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives - Partner with Sales and RevOps on target account selection, segmentation, and insights - Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs - Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration - Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value - Align closely with Sales through messaging, playbooks, and campaign coordination - Define success metrics and continuously test, measure, and optimize performance - Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs - Attract top-tier talent to join our driven team Move at rocket speed, build something massive. We’re scaling fast, solving real client problems with precision and ambition. Here, you own your impact; full autonomy, no micromanagement, no fluff. We hire the best, expect the best, and give you the masterclass of your career. It’s hard, it’s intense, and it’s the most rewarding work you’ll ever do. If you’re hungry, driven, and ready to build something massive, climb aboard. Requirements - 8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI - 3+ years owning ABM programs for enterprise accounts - Experience managing and scaling marketing teams, with a strong player-coach mindset - Proven ability to drive pipeline, revenue, retention, and expansion - Strong understanding of enterprise sales cycles and lifecycle stages - Hands-on experience with ABM platforms, CRM, and marketing automation tools - Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns - Strong cross-functional collaboration skills, especially with Sales - Willingness to work in person at our office 4-5 days a week Why Join Growth and impact. It’s not often that you can get in on the ground floor of a fu ... (truncated, view full listing at source)