Technical Demand Generation Manager

Technical Demand Generation Manager Build the data infrastructure for robots operating in the real world. Robotics is moving from research labs into production across factories, warehouses, vehicles, and field deployments. When robots fail, behave unexpectedly, or need to be improved, engineers rely on data to understand what actually happened. At Foxglove, we build the observability, visualization, and data infrastructure that makes that possible. Our tools are used by robotics and autonomous systems teams to ingest, store, query, replay, and analyze massive volumes of multimodal sensor data from live systems and from production fleets. ABOUT THE ROLE As the Technical Demand Generation Manager, you'll own the strategy and execution of Foxglove's full-funnel demand programs. You'll craft multi-channel campaigns - from ABM sequences and SEM ads to webinars and intent-based outreach - that educate, inspire, and convert robotics and AI developers. You’ll partner closely with Marketing Ops, Product Marketing, Sales, and DevRel to turn awareness into activation, and activation into revenue. You’ll measure everything, iterate quickly, and help build a predictable, scalable pipeline engine for Foxglove’s next stage of growth. KEY RESPONSIBILITIES - Own Foxglove’s demand generation strategy across awareness, consideration, and conversion — designing campaigns that create and capture demand across key audience segments. - Plan and run integrated ABM campaigns, combining paid, email, and social outreach to engage target accounts and accelerate pipeline. - Launch and optimize SEM (Google Ads, YouTube, LinkedIn) and AEO focused on high-intent search and discovery across robotics and AI keywords and prompts. - Develop and manage signal-based outreach programs — leveraging behavioral, firmographic, or trigger data (e.g. pricing page visits, job changes, tool adoption) to deliver timely, relevant engagement. - Design and execute email and LinkedIn outreach programs, working with Sales to align messaging, targeting, and cadence. - Host and manage live events and webinars, from planning and promotion to execution and post-event follow-up — showcasing Foxglove’s expertise and community stories. - Partner with Content and DevRel teams to transform educational and community content into demand-driving assets and nurture campaigns. - Collaborate with Product Marketing and Sales to develop segmentation, personas, and messaging frameworks that align campaigns with business goals. - Track and analyze campaign performance, building dashboards and reports to measure impact across funnel stages (Lead → MQL/PQA → SQL/PQL → Opportunity → Revenue). - Continuously test, learn, and optimize — channels, messaging, offers, and creative — to improve conversion rates and ROI. WHAT WE’RE LOOKING FOR - Experience: 5+ years in B2B SaaS demand generation, growth, or marketing operations roles, ideally with developer or technical audiences. - Technical proficiency: Comfortable with tools like HubSpot, Posthog, Omni, CommonRoom, Zapier, Semrush, AHrefs, Keyword.com, Profound, LinkedIn Campaign Manager, Google Ads, Default, SQL, and automation workflows. - Full-funnel mindset: Deep understanding of how to drive awareness, engagement, and conversion across long sales cycles and PLG motions. - Analytical and data-driven: Skilled in building and interpreting dashboards, tracking attribution, and translating data into actionable insights. - Creative campaign builder: Ability to design multi-touch programs that blend storytelling, content, and performance marketing. - Strong communicator: Can craft clear, compelling messaging for technical and non-technical audiences alike. - Cross-functional operator: Comfortable partnering with Sales, Product, DevRel, and Marketing Ops to align on strategy and execution. - Experience with signal data platforms: Default, Clay, Apollo, RB2B, Common Room, etc - Familiarity with robotics, AI, or developer ecosystems ... (truncated, view full listing at source)