Senior Product Marketing Manager

About the role: We are looking for a Senior Product Marketing Manager to lead our Fraud Management, Dispute Management, and Abuse Prevention offerings. In this strategic, high-impact role, you will own the end-to-end PMM strategy—partnering with Product, Marketing, and Sales to drive differentiation and growth within our Ideal Customer Profile (ICP). What you’ll be doing: Own the Forter Narrative: You will own and evolve Forter’s overall market positioning, narrative, messaging, and brand identity, ensuring it resonates deeply with our target enterprise buyers, analysts, and investors. Define the Story: Turn our approach to fraud mitigation into simple, powerful messaging that resonates with both C-suite executives and fraud practitioners. Lead Product Launches: Orchestrate the GTM game plan for new features and offerings. You’ll ensure the entire organization is trained, excited, and ready to win. Be a Partner to Field Product: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate these field insights into actionable recommendations for the Product team to help influence our roadmap. Identify Growth Opportunities: Help us find our next big win. You’ll research and validate ways to expand, whether that’s moving into new industries or launching entirely new capabilities. Run the Win/Loss Program: Lead the charge on analyzing why we win or lose deals. You’ll partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate. Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that help us stay ahead. Arm the Team: Create the thought-leadership, playbooks, and sales assets needed to win. You’ll partner with Marketing and Sales Enablement to make our value proposition compelling and impossible to ignore . What you’ll need: Proven Track Record: Experience in Product Marketing within the B2B SaaS, enterprise software, or analytics space, a plus if you have experience targeting retail and commerce organizations. You have a knack for managing multiple high-priority projects in a fast-paced environment. Strategic Communication: You have the ability to create compelling customer-facing narratives and sharp competitive positioning, even when working with technical subject matter. AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality . Natural Collaborator: A proven ability to build strong relationships across a diverse set of global stakeholders. Growth Mindset: You are a self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done. About us: Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction. The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including: Fortune’s Best Workplaces in NYC (2022, 2023, 2024, and 2025 ) Forbes Cloud 1 ... (truncated, view full listing at source)