Principal Product Manager- Ads Exchange

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com . Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above. About The Job We are looking for a Principal Product Manager to own and scale our programmatic advertising exchange and SSP capabilities within Life360’s growing Ads business. This role combines deep operational ownership, strategic product leadership, and hands-on collaboration across Engineering, Programmatic, Sales, and Partner teams. You will be the primary product owner responsible for the stability, performance, and evolution of our exchange. This includes managing day-to-day exchange operations, guiding backlog and roadmap execution, partnering closely with Engineering on delivery, and working directly with supply and demand partners to drive optimization and growth. You will balance short-term operational needs and revenue impact with long-term platform scalability, reliability, and market competitiveness. This is a highly cross-functional role in a fast-moving, technically complex environment. Success requires comfort with ambiguity, strong judgment in prioritization, and the ability to align diverse stakeholders around clear product direction. The US-based salary range for this position is $156,000-$230,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package include What You’ll Do Own exchange operations and performance by serving as the primary product owner for exchange-related issues, integrations, and reliability, ensuring ongoing stability and rapid resolution of incidents in partnership with Engineering and Programmatic stakeholders. Provide strategic product leadership by defining and maintaining the product vision and roadmap for programmatic and exchange offerings, aligning priorities with company goals, market trends, and leadership direction. Drive monetization and exchange optimization by applying expertise in supply and demand dynamics, auction mechanics, pricing, formats, and partner mix to improve performance and scalability. Own and evolve programmatic integrations across OpenRTB, Prebid (client and server), and Google Open Bidding, ensuring high-quality bid flow, measurement, and partner performance across Web, Mobile, and CTV. Manage product-related partner relationships by supporting SSP, DSP, and technology integrations, troubleshooting complex issues, driving post-integration optimization, and acting as an internal advocate for partner needs and constraints. Drive future-looking platform investments by evaluating industry shifts, including AI-driven buying and selling protocols, ensuring Life360 remains well-positioned as the ad tech ecosystem evolves. Collaborate cross-functionally with Sales, Marketing, Finance, L ... (truncated, view full listing at source)