SEM Strategist, EMEA

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Your Impact Own and Evolve Search Strategy Develop and execute regional search strategies on platforms such as Google Ads, Microsoft Ads (Bing) to drive high-intent demand capture aligned with business priorities. Ensure campaigns are structured to support global growth objectives while accounting for regional search behaviors, language nuances, and market dynamics across EMEA. Drive Business Outcomes from Search Connect search performance to real business outcomes including pipeline, opportunity creation, and revenue influence. Translate campaign insights into recommendations that improve demand capture, lead quality, and overall marketing effectiveness - not just media performance metrics. Campaign Execution & Optimisation Build, launch, and manage paid search campaigns across multiple markets while continuously optimising campaign structures, bidding strategies, targeting, and messaging to improve performance and efficiency. Work directly within advertising platforms to implement optimisations and scale successful strategies. Data-Driven Insights & Market Intelligence Analyse campaign performance data to uncover trends, keyword opportunities, competitive insights, and demand signals. Translate findings into clear recommendations that influence both search investment strategy and broader marketing initiatives. Influence Content & Creative Strategy Leverage search insights to inform content development, messaging, and landing page strategy, helping ensure that high-intent queries are matched with relevant experiences that move buyers further along the decision journey. Partner with content, SEO, and web teams to improve search visibility and engagement across key product and solution categories. Cross-Functional Collaboration Partner closely with Product Marketing, Global Campaigns, Field Marketing, and Sales teams to ensure search programs align with product launches, regional demand generation priorities, and integrated marketing campaigns. Serve as the search subject matter expert in cross-functional conversations. Agency & Stakeholder Management Collaborate with external agency partners and internal marketing teams to ensure strong execution, alignment with strategy, and continuous performance improvement. Influence stakeholders and represent the search function in regional discussions when needed. Testing, Innovation & Continuous Learning Continuously test new approaches across bidding strategies, keyword expansion, audience targeting, ad creative, and landing page experiences. Stay ahead of evolving search trends including AI-driven search results, AIO experiences, automation, and changing buyer research behaviors, ensuring Palo Alto Networks adapts quickly to new opportunities. Reporting & Strategic Insights Develop perfor ... (truncated, view full listing at source)