Senior Commercial Finance Manager - Marketing

Senior Commercial Finance Manager - Marketing OUR MISSION To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head. What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube https://www.youtube.com/carwow channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. And we’re a long way from done! YOUR MISSION Our high-growth automotive tech scale-up is seeking a hands-on Senior Commercial Finance Manager to support our next phase of rapid expansion. Backed by a recent $52m investment, we're building a best-in-class commercial finance function to support our ambitious growth plans. You’ll be responsible for partnering the impressive Chief Customer & Marketing Officer (CCMO) who is responsible for the largest cost base in the business, the key revenue driver across our core Get Your Car (GYC) and Sell My Car (SMC) business units. You will provide best in class financial analysis and strategic guidance to ensure we achieve our corporate finance goals. If you thrive in a fast-paced, dynamic environment and are passionate about owning and having a meaningful impact on the business, this is the opportunity for you. KEY RESPONSIBILITIES - Be the finance lead and right hand finance person to the CCMO, ensuring a deep understanding of their P&L drivers, unit economics and impact of decisions as we navigate ambitious growth plans - Support the CCMO in building a marketing strategy that acts as a bridge between the Group strategy and the annual bottoms up plan - providing P&L support & championing it as a tool for decision making & prioritisation - Hold the CCMO accountable for our long term marketing spend & marketing team efficiency goals, as determined by the long term plan - Be the conduit between Group FP&A and the Customer & Marketing function, ensuring they are aligned on forecast expectations and leveraging the strategy to deliver against them - Champion customer metrics in the business and support the Customer & Marketing team with oversight of them - Financial lead on capital allocation decisions, business case development & tactical marketing lever decisions, ensuring clarity on the business unit P&L implications KEY REQUIREMENTS - A positive & energetic individual who can thrive in a high growth & exciting work environment - An experienced finance business partner with a track record of fostering valuable, cross-functional relationships, ideally in a scale up or pre-IPO environment - Excellent written and verbal communication, with the ability to build & present a story to influence complex decisions - Essential - experience with marketing performance metrics, paid marketing (PPC, ROAS), channel mix strategies, mix-marketing models, cohort analysis & customer metrics (LTV, CAC) in a platform business - Critical thinker, who can use analytical techniques to dive into the detail, draw informed decisions, then zoom out to provide commercially minded recommendations - Advanced financial modelling - Qualified accountant with extensive post-qualification experience BONUS POINTS - Use of Google’s product suite - Experience in a fast growth marketplace business INTERVIEW PROCESS - CV screening - Hiring Manager Interview - Analytical Exercise Interview - Values Interview WHAT’S IN IT FOR YOU - Competitive comp package - 28 days' holiday plus bank holidays, increasing to 35 with le ... (truncated, view full listing at source)