GTM Engineer

The Basics: We are seeking a GTM Engineer to help shape and execute intelligent go-to-market workflows across Marketing and Sales. This role sits within the GTM Automation team and works closely with Sales Systems and IT to design, build, and scale automation and AI-powered processes across the GTM ecosystem to increase efficiency and accelerate revenue growth. This individual will partner with GTM leadership to translate strategy into practical, scalable systems, owning and deploying workflows, optimized processes, and automation in collaboration with Sales Systems and IT. Depending on the tool and system, this role may own end-to-end delivery, co-own implementation, or design and hand off solutions for production deployment. Success in this role requires a strong understanding of the buying lifecycle and go-to-market processes, automation and integration experience, technical fluency, and comfort working in development, test and production environments while balancing speed, impactful outcomes, robust governance, and cross-functional partnership with all stakeholders. This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA. What you’ll do: GTM Automation and AI Strategy Support Partner with GTM leadership to help shape GTM automation and AI strategy, informed by hands-on building, technology availability, and GTM team feedback Identify high-impact automation opportunities across Marketing and Sales, recommending solutions based on feasibility, availability, security, cost, and business impact Contribute to architectural discussions around AI-assisted and agentic workflows, including thoughtful consideration with respect to the evolution of automation ownership, monitoring, and governance across GTM Ops, Sales Systems and IT teams Design, Build, and Implement Design and build automation and AI-powered solutions across GTM systems, including signal-based workflows that act on buyer intent, engagement, and lifecycle events to improve speed, relevance, and conversion Build and support automated engagement and outbound workflows, including enrichment, qualification, routing, and Sales handoff, in alignment with GTM strategy and system governance requirements Leverage AI to enable contextual personalization at scale across GTM motions, reducing manual effort and increasing seller efficiency while improving message relevance and consistency Where appropriate, develop proofs of concept and early-stage architecture to validate outcomes before accelerating production deployments Drive end-to-end implementation of GTM automation in platforms owned by GTM (e.g., Qualified, 6sense, Marketo, People.ai, Clari, Traction Complete), from design through deployment and optimization Collaborate with Sales Systems, Enterprise Architecture, and IT to translate GTM needs into scalable solutions, supporting design, validation, and production readiness Serve as day-to-day administrator for GTM automation tools, including configuration, troubleshooting, and ongoing performance optimization Drive adoption and effective usage of owned GTM tools through enablement, documentation, and stakeholder partnership Cross-Functional Partnership and Deployment Partner closely with Sales Systems, Enterprise Architecture, IT, and Security to review, test, and deploy automation into production environments Coordinate with external vendors and internal stakeholders to support implementation, enhancements, and issue resolution across GTM tools Provide clear documentation, technical context, and testing support to enable efficient handoff and deployment Serve as a technical thought partner to GTM stakeholders while aligning with system owners, IT, security, and compliance requirements Measurement and Continuous Improvement · Responsible for the performance o ... (truncated, view full listing at source)