Senior DTC Growth Analytics Specialist - Singapore

Senior DTC Growth Analytics Specialist - Singapore About Plaud Inc. Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think. Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection. To learn more about Plaud, please visit http://www.plaud.ai/https://www.plaud.ai and follow along on Instagram https://www.instagram.com/plaud_official/, https://twitter.com/PLAUDAI%22HYPERLINK%20%22https:/twitter.com/PLAUDAI%22%20%5C%22HYPERLINK%20%22https:/twitter.com/PLAUDAI%22%20%5CX https://twitter.com/PLAUDAI, Facebook https://www.facebook.com/plaudai, LinkedIn https://www.linkedin.com/company/plaudai/?viewAsMember=true, and YouTube https://www.youtube.com/@PLAUDAI Why You Should Join Us Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. - Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years. - Define the next-gen paradigm for human-AI interaction. - Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion. - Work with passionate teammates who value innovation, collaboration, and customer success. - Grow your career in a culture that champions continuous learning and fast career development. - Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere. What you will do 1. Conversion Rate Optimization & Analytics (60% - Primary) - Responsible for end-to-end DTC data analysis (from Traffic to Purchase) to identify user drop-off points. - Lead A/B test design: develop optimization hypotheses, define experiment metrics, and deliver actionable insights to guide the domestic frontend team in page improvements. - Perform user segmentation and attribution analysis: leverage SQL/Python to uncover high-value user characteristics and inform advertising strategies. 2. MarTech & Compliance Logic Ownership (30% - Secondary) - Own the data layer in a Headless architecture, defining GTM trigger rules and Data Layer variable standards. - Manage CMP (Consent Management Platform) policies to ensure cookie collection complies with EU and North American regulations. - Collaborate with the Data Platform team to draft Data Schema requirements, specifying which fields need encryption in Secure Vault and which can be safely synced back to domestic systems. 3. Cross-functional Collaboration (10%) - Serve as a data translator for the domestic product and engineering teams, particularly for restricted data like orders, converting complex business data into actionable PRDs. Skills, qualifications and experience we look for - Bachelor’s degree in Data Science, Statistics, Marketing, or related field. - 3+ years of experience in Web Analytics (GA4), CRO, or Data Analysis for eCommerce. - Proficiency in SQL and visualization tools (Tableau/Looker/PowerBI). - Hands-on experience with GTM (Google Tag Manager) and A/B testing tools (VWO/Optimizely). What we offer - Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success. - High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity. - Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT ... (truncated, view full listing at source)