Product Manager, Acquisition, Gemini App

Snapshot The Growth Discovery Team is the engine responsible for driving massive user and revenue expansion for Gemini across all audiences—consumers, businesses, and developers. Operating across the full user lifecycle, the team executes a comprehensive strategy that spans Acquisition (getting people in), Activation (getting them to their "aha" moment quickly), Retention (making Gemini indispensable through feature discovery and valuable use cases), and Expansion/Monetization (converting engaged users into subscribers). We accomplish this through a combination of in-product funnel optimization, global performance marketing, disciplined experimentation powered by an advanced platform, and the exploration of novel growth loops and distribution channels like Viral Sharing and Emerging Markets, ultimately building the essential systems and infrastructure to ensure scalable, efficient, and AI-powered growth for the entire Gemini ecosystem. About Us Artificial Intelligence could be one of humanity’s most useful inventions. At Google DeepMind, we’re a team of scientists, engineers, machine learning experts and more, working together to advance the state of the art in artificial intelligence. We use our technologies for widespread public benefit and scientific discovery, and collaborate with others on critical challenges, ensuring safety and ethics are the highest priority. The Role The Product Lead for Acquisition at Gemini will define and execute the global product strategy for acquiring, onboarding, and converting new users into high-value, long-term customers for the Gemini platform. In this role, you will operate at the intersection of product, growth marketing, and data science, owning the entire top-of-funnel experience from initial out-of-product touchpoints (e.g., paid media, SEO) to the in-product activation journey. Success requires a strategic focus on building scalable, AI-native acquisition tooling, managing complex funnel optimizations, and leveraging deep cohort and LTV analysis to drive efficient, sustainable, and accelerated growth across global markets. Key responsibilities: Define and Own the Acquisition Product Strategy: Establish the vision, roadmaps, and OKRs for the top-of-funnel platform, ensuring alignment with Gemini’s overall user growth and monetization objectives Lead AI-Native Acquisition Tooling: Partner with Engineering and Data Science to design, build, and continually refine automation and optimization algorithms for creative operations, bidding, and campaign management across all performance marketing channels Oversee Full-Funnel Optimization: Be accountable for the end-to-end acquisition experience, from external traffic sources (search, social) through in-product sign-up and initial activation flows, maximizing conversion efficiency Establish Advanced Measurement and Attribution: Develop and refine the data architecture and attribution models necessary to accurately measure the impact of product changes and marketing investments on key metrics like CAC, LTV, and retention Drive a Culture of Rapid Experimentation: Champion a rigorous A/B testing framework—defining clear hypotheses, establishing measurement plans, and translating conversion insights into scalable, documented playbooks Manage Financial Strategy and Tradeoffs: Integrate closely with Finance and Business Intelligence to provide acquisition inputs for forecasting, budgeting, investment pacing, and balancing growth targets against efficiency and payback goals Develop AI-First Creative Systems: Collaborate with Design and Marketing to build fast, scalable creative prototyping systems that leverage generative AI to rapidly test and iterate on high-performing ad assets and messaging Identify and Validate Whitespace Growth: Systematically leverage market data, competitive intelligence, and user research to identify new audience segments and regional opportunities, leading the product effort to expand coverage and localization ... (truncated, view full listing at source)