Growth Manager, US Strategic Market

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me , Do the Right Thing , and Get Things Done . These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX and more. What You'll Be Doing Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objectives. Partner with Product, Engineering, Analytics, and other teams to ensure product launches, campaigns, and incentives are executed effectively to increase user acquisition in the US. Liason with Global Paid Marketing team. Develop and manage a multi-channel, integrated marketing plan, including digital marketing, content creation, publishers, KOLs, SEO, and strategic partnerships. Identify and track key metrics to measure the effectiveness of marketing efforts, making necessary adjustments to ensure goals are met. Partner with paid and brand design teams, ensuring consistency with a focus on ROI and data-driven results. Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments. Demonstrate strong organizational skills and an ability to prioritize and manage multiple projects simultaneously in a fast-paced, constantly evolving environment, while maintaining high standards of quality and consistency. Effectively communicate with legal and compliance teams, ensuring that all marketing efforts and strategies are compliant and well-positioned. What We Look For In You 3+ years of experience in Marketing/Growth, preferably in the Crypto industry. Exceptional written and verbal communication skills in English. Inspire and motivate the team and external stakeholders, including partners and investors. Strong interpersonal skills. Paid media/performance marketing experience. A data-driven and entrepreneurial mindset, ability to operate in ambiguity. A passion for crypto and digital assets, familiarity with emerging trends and news. Organized and experienced in project management or equivalent. Relevant experience at a crypto exchange. Nice to Have Analytics Reporting: Amplitude (or equivalent), Impact, MMPs (Appsflyer, Branch), SEMrush, ASO Content Management Productivity: Figma, Google Workspace Global exposure and cross-culture mindset Perks Benefits Competitive total compensation package LD programs and Education subsidy for employees' growth and development Various team building programs and company events Wellness and meal allowances Comprehensive healthcare schemes for employees and dependents More that we love to tell you along the process! OKX Statement: OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. The salary range for this position is $133,752 - $214,666 The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term ... (truncated, view full listing at source)