CRM Manager - Braze

Who we are: Founded in 2016, K Health's mission is to deliver accessible, high-quality healthcare at scale. As a leading clinical AI company in primary care, K Health has developed a suite of clinical AI agents that enhance provider efficiency and improve patient outcomes. K Health's virtual primary care platform is enhanced by an AI copilot to complete the initial patient intake, summarizing relevant history from the EMR, and generating “the perfect note” to reduce the time providers spend on basic data collection and non-clinical tasks. Unlike other virtual medicine companies, K Health delivers comprehensive, longitudinal primary care in a virtual setting, enabling our clinicians to be true primary care providers without sacrificing scope of practice or continuity of care. As a venture-backed startup trusted with nearly $400 million in funding and a $900 million valuation as of July 2024, K Health is well-positioned for sustained future growth. We are expanding our partnerships with major health systems (Cedars-Sinai, Hackensack Meridian Health, Hartford HealthCare), enhancing accessibility and quality of care by pairing people with technology. Our providers are credentialed at these renowned academic health systems and adhere to their clinical guidelines, ensuring patient-first, evidence-based care. Fully integrated into Epic, our AI platform enables K Health to operate as an extension of existing healthcare systems, benefiting from a built-in network of specialists and social services to seamlessly serve patients within those communities. Our unique care delivery model enables our providers to deliver the same high-quality, accessible care to a mixed-payer population, including those with commercial insurance, Medicare, and Medicaid. Join us in our mission to deliver smarter, simpler healthcare of the future - today! About the role: We are looking for an analytical and results-driven CRM Manager to join our dynamic Product team. You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record of hitting business goals by deeply understanding how to effectively message to key cohorts. Must be in NYC or willing to relocate to operate from the office 4 times a week. What you will do: Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content Define and execute on audience segmentation strategies to enhance patient experience and creative messaging Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale Create benchmarks and analyze campaign results to determine testing roadmap Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services Communicate key marketing initiatives and results to broader team and key external partners What we're looking for: 4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing Data and results-driven with strong ability to tell a story using data insights and performance results Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners Desire to stay abreast of current CRM and broader marketing trends and best practices Highly motivated, detail-oriented, and a team player Benefits Perks: #LI-Hybrid Hybrid work schedule with weekly lunches and stocked fridges Monthly social committees for company events 18 vacation days, 9 comp ... (truncated, view full listing at source)