Marketing Operations Manager

Marketing Operations Manager About us Photoroom https://www.photoroom.com launched in 2020 after being accepted into Y Combinator and has become the world's most popular AI photo editor over the past four years. Our goal is to create the technology allowing anyone create studio-level product images in minutes. With over 300 million downloads and processing 5+ billion images annually, we serve both individual creators and major enterprises like Amazon, DoorDash, and Decathlon through our B2C app and B2B API solutions. We're a profitable, remote-friendly company that has raised Series B funding and aims for 40% year-over-year growth. Our team of 100+ passionate builders focuses on craft, innovation, and collaboration, creating exceptional impact for entrepreneurs and businesses worldwide. ROLE SUMMARY The Marketing Operations Manager is responsible for building and optimising the operational infrastructure behind Photoroom’s enterprise marketing motion. This role ensures that enterprise campaigns, account-based programs, lifecycle nurtures, and PQL-to-sales flows are executed with precision, measurable impact, and clean data integrity. The focus is on translating enterprise marketing strategy into scalable automation, accurate attribution, structured lead management, and reliable reporting within HubSpot Marketing Hub. Working in close partnership with the Head of Enterprise Marketing, RevOps, and Data, this person operationalises how enterprise demand is captured, nurtured, qualified, and handed off, ensuring that marketing-generated enterprise pipeline is structured, trackable, and continuously optimised within the broader revenue framework. Compensation: €60k-75k base salary Location: Remote in France, Italy, UK, Spain, or Germany, with monthly Paris office visits (fully reimbursed) What you’ll do: CAMPAIGN OPERATIONS & AUTOMATION - Build, QA, and maintain marketing campaign workflows in HubSpot Marketing Hub, including lifecycle nurture sequences, re-engagement programs, enterprise prospect journeys, and trial-to-paid flows - Own the configuration of automated email programs: segmentation logic, branching conditions, send-time optimisation, suppression lists, and deliverability monitoring - Manage campaign scheduling, list management, and audience targeting across HubSpot and in coordination with Braze (B2C lifecycle tool), ensuring consistent logic and clean audience segmentation - Maintain documentation for all marketing automation workflows and campaign logic ATTRIBUTION & MARKETING ANALYTICS - Manage campaign-level and channel-level attribution within HubSpot Marketing Hub, ensuring accurate marketing-source tracking across paid, organic, email, events, and PLG acquisition - Implement and maintain UTM taxonomy, source tracking standards, and conversion event tagging across all marketing channels - Conduct regular data quality audits on marketing attribution and campaign performance data - Build and maintain marketing performance dashboards focused on traffic, lead generation, MQL/PQL creation, and marketing-sourced pipeline contribution LEAD MANAGEMENT & FUNNEL OPERATIONS - Operationalise lifecycle stage automation for marketing-qualified leads (MQL, PQL) in alignment with the broader revenue framework - Manage list segmentation and audience building for all marketing programs, including ICP filters, behavioural triggers, and engagement scoring - Configure and maintain routing rules for marketing-generated leads, ensuring correct assignment based on predefined revenue team logic - Monitor marketing-to-sales conversion metrics and surface funnel insights to Marketing and RevOps for optimisation ABM & ENTERPRISE MARKETING OPERATIONS - Operationalise account-based marketing programs in HubSpot: build target account lists, configure account-level tracking, and monitor engagement signals - Support enterprise marketing initiatives through intent data integration, account scoring configuration, and pe ... (truncated, view full listing at source)