Demand Manager, Superhuman Mail

Superhuman offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture. About Superhuman Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Coda’s collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at superhuman.com and about our values here . The Opportunity We are looking for a Demand Manager to drive pipeline growth for Superhuman Mail. This role sits within Revenue Marketing and is responsible for building and scaling integrated demand generation programs that create and accelerate marketing-sourced and influenced pipeline for Mail. You will partner closely with Sales, Product Marketing, and Growth to translate product priorities into market-facing campaigns and sales plays that drive new logo acquisition, competitive displacement, and customer expansion. Success in this role requires strong commercial acumen, deep collaboration with Sales, and a performance-driven mindset grounded in measurable pipeline and revenue impact. In this role, you will: Own the execution for Superhuman Mail, aligning with GTM goals and revenue targets. Develop and execute full-funnel marketing campaigns across paid, earned, owned channels; driving inbound and outbound pipeline across net new acquisition and existing customer expansion. Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities. Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion. Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action. Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience. What You’ll Own 1. Sales-Aligned Demand Engine Build and scale a repeatable product demand engine aligned to sales priorities Translate product strategy and roadmap into revenue-generating demand programs Partner closely with Sales leadership to design high-impact Sales Plays 2. Agile Product Demand Programs Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities Run performance-oriented programs that can scale into integrated campaigns and buyer journeys Continuously optimize messaging, segmentation, and channel mix based on performance data 3. Competitive Market Plays Develop competitive displacement programs Enable Sales with targeted plays, messaging, and field-ready assets Partner with Product Marketing on positioning and differentiation 4. Cross-Sell Expansion Programs Design expansion and cross-sell programs across the installed base Partner with Customer Success and Sales to drive product adoption and revenue growth Build targeted segmentation strategies based on product usage and account signals 5. Pipeline Revenue Accountability You will be directly accountable for: Marketing-sourced product pipeline (and revenue) Marketing-influenced product pipeline (and revenue) Product campaign performance and ROI Conversion rates across key funnel stages Qualifications 6+ years of experience in in B2B marketing, demand gen, product marketing, and/or growth roles; demonstrating a builder’s mentality—comfortable building programs, proces ... (truncated, view full listing at source)