Senior Manager, Audience Planning, RIsk & Security

The Senior Manager, Audience Planning is the audience subject matter expert for global Risk & Security buying group. This role bridges global strategy and regional execution by defining who is the buying group audience and why they buy, then translating those insights into precise, actionable plans that drive campaigns across markets.  As the primary audience partner to campaign and integrated marketing leaders, this role establishes the strategic foundation that informs all downstream marketing activity. They work closely with Activation & Experience teams (media, email, experience, discovery) to ensure audience strategies are accurately executed in campaigns, while coordinating with regional audience planning partners to adapt plans for local markets.  What You'll Deliver  Buying Group Intelligence: Signals, intent data, and engagement metrics that power targeting and personalization  Research Aggregation & Testing: Synthesis of research to validate assumptions and refine audience understanding  Ideal Customer and Persona Profiles: Complete profiles with pain points, motivations, firmographics, technographics, behavioral patterns, and psychographic attributes  Holistic Channel Strategy by Buying Group: Integrated recommendations across paid, earned, and owned channels tailored to buyer preferences and behaviors  Addressable Audience Framework: Precise segment definitions with data logic for targeting, adapted for regional compliance  Connection Strategy Blueprint: Channel sequence, budget guidance, and journey orchestration mapped to buyer stages  Targeting & Segmentation Briefs: Actionable briefs with data requirements and business logic for segment creation  Input into Creative & Messaging Briefs: Specific insights on pain points and motivations to inform creative development  Competitive Landscape Analysis: How competitors target your buyer group, with messaging gaps and differentiation opportunities  Regional Performance Insights: Data-driven feedback that informs global strategy refinements  What You'll Do  Own the Buyer Group Audience Strategy  Serve as the go-to expert for your buyer group within the integrated marketing planning process  Build and maintain addressable audience segments, augmenting them with proprietary data for precise targeting  Design end-to-end customer journeys and connection strategies that define channel mix, sequence, and messaging for each buying stage  Generate & Synthesize Insights  Triangulate insights from CRM, intent data, product usage, analytics, and qualitative research to understand persona pain points, motivations, media habits, and journey signals  Direct qualitative research to uncover local and regional nuances in buying behavior  Translate insights from the central Audience Insights team into actionable strategies for your buyer group  Enable Campaign Execution  Partner with Integrated Program Directors, Activation & Experience teams, and creative to ensure audience strategies translate into effective campaigns  Provide data requirements and segment logic to Data & Analytics teams for audience activation  Deliver persona insights that inform all messaging and creative development  Bridge Global & Regional  Coordinate with regional campaign partners to adapt strategies for local markets while maintaining global consistency  Ensure regional strategies reflect local market behaviors, media consumption patterns, cultural nuances, and compliance requirements  Feed regional performance data and localization insights back to inform global strategy  Build trust with regional sales and marketing leadership through clear communication and actionable insights  Essential Skills  ABM strategy and orchestr ... (truncated, view full listing at source)