Senior Partner Marketing Manager

About Us dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases. As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZenica, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture. We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners: Reliable, high-quality data is the fuel that propels AI-powered data engineering. AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve. We empower engineers to deliver reliable, governed data faster, cheaper, and at scale. dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values . About the Role: As a Senior Partner Marketing Manager, you’ll play a critical role in shaping and executing co-marketing initiatives with some of our most important technology partners globally—including Snowflake, Google, AWS, Microsoft, and Databricks. Your work will amplify the reach and impact of dbt across the modern data stack, helping to elevate our brand and drive growth through the ecosystem. This is a highly cross-functional role where strategic thinking, creativity, and strong collaboration skills will be key to success. What You'll Do: Lead the creation and execution of marketing campaigns, programs, events, and activities with strategic technology partners. Collaborate closely with the Revenue Marketing, Partnerships, and Product Marketing teams to ensure GTM partner plans align with dbt Labs’ broader business goals. Build and nurture relationships with marketing counterparts at key partners like Snowflake, Google, AWS, Microsoft, and Databricks to align on co-marketing efforts and shared objectives. Clearly articulate the value of dbt to partners and support them in promoting the platform internally and to their customer base. Own the development of joint messaging and co-branded assets—including blogs, webinars, solution briefs, and presentation decks—ensuring alignment and consistency across all public-facing content. Create internal enablement materials to educate and empower sales teams to leverage partner campaigns and initiatives. Gain a deep understanding of partner business strategies and priorities; design co-marketing programs that provide mutual value. Set and manage OKRs, track program performance, and deliver quarterly reviews with partners to assess impact, identify opportunities, and ensure strategic alignment. Develop annual GTM marketing plans tailored to individual partners, accounting for geographic and vertical-specific nuances. Exercise strategic judgment in deciding which partner activities to pursue and how best to allocate time and resources for maximum impact. What You'll Need: 8+ years of experience in B2B marketing or similar, particularly within the data or software industry, with a strong track record of building and executing successful partner marketing programs. A “builder” mindset: you enjoy solving problems, creating structure where none exists, and working cross-functionally to drive measurable outcomes. Deep familiarity with the modern data ecosystem and players such as Snowflake, Google, AWS, Microsoft, and Databricks. The ability to navigate complex partner organizations and manage relationships with multiple stakeholders across competing interests. Strong storytelling an ... (truncated, view full listing at source)