SEM Strategist (North America)

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary We are looking for a curious and highly analytical SEM Strategist to help lead and evolve our paid search programs across Palo Alto Networks’ global cybersecurity portfolio. This role sits within the Global Digital Marketing team and plays a key part in capturing high-intent demand and translating search visibility into measurable business outcomes including pipeline and revenue. The SEM Strategist will own and drive search strategy across priority solutions and regional markets, working closely with global campaigns, field marketing, product marketing, analytics, and agency partners to ensure search programs align with business objectives and buying group engagement. This role requires someone who views search as a strategic growth channel, not just a media tactic. The ideal candidate combines hands-on platform expertise with strong business acumen and curiosity to continuously test, innovate, and evolve search programs in response to changing market dynamics, including the rapid evolution of AI-driven search experiences (AIO / generative search). You will help ensure Palo Alto Networks stays ahead of changes in how buyers discover, research, and evaluate cybersecurity solutions in search environments. Key Responsibilities Develop and execute regional search strategies across platforms including Google Ads, Microsoft Ads (Bing), Naver, and Yahoo Japan to drive high-intent demand capture aligned with business priorities. Ensure campaigns are structured to support global growth objectives while accounting for regional search behaviors, language nuances, and market dynamics across NAMS. Connect search performance to real business outcomes including pipeline, opportunity creation, and revenue influence. Build, launch, and manage paid search campaigns across multiple markets while continuously optimizing campaign structures, bidding strategies, targeting, and messaging to improve performance and efficiency. Analyze campaign performance data to uncover trends, keyword opportunities, competitive insights, and demand signals. Leverage search insights to inform content development, messaging, and landing page strategy, helping ensure that high-intent queries are matched with relevant experiences. Partner closely with Product Marketing, Global Campaigns, Field Marketing, and Sales teams to ensure search programs align with product launches and integrated marketing campaigns. Collaborate with external agency partners and internal marketing teams to ensure strong execution, alignment with strategy, and continuous performance improvement. Continuously test new approaches across bidding strategies, keyword expansion, audience targeting, ad creative, and landing page experiences. Stay ahead of evolving search trends including A ... (truncated, view full listing at source)