GTM and G&A Recruiter/Sourcer

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI machine learning, software development, sales marketing, customer support, finance accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn , Facebook , Instagram , TikTok , and X ; and learn more about Lifted at Go-Lifted and follow on LinkedIn . We’re looking for a GTM and GA Sourcer to join our Talent Acquisition team in Toronto, Canada. In this role, you will focus on building strong pipelines of exceptional talent across Go-to-Market and General Administrative functions, including Sales, Marketing, Finance, Legal, Operations, and People teams. You will partner closely with recruiters and hiring managers to identify top talent, develop innovative sourcing strategies, and contribute to hiring initiatives that support Upwork’s continued growth. This role involves leading sourcing initiatives, solving moderately complex talent challenges, and influencing hiring outcomes through data-driven strategies and strong cross-functional collaboration for global hiring. Responsibilities Develop and execute sourcing strategies that consistently generate high-quality candidate pipelines for GTM and GA roles across multiple functions. Build and maintain proactive talent pools using LinkedIn, sourcing tools, talent communities, and market research to support current and future hiring needs. Partner closely with recruiters and hiring managers to understand role requirements, hiring priorities, and talent market dynamics. Lead talent mapping and competitive research to identify new candidate sources and improve sourcing effectiveness. Track and analyze sourcing metrics such as pipeline quality, response rates, and conversion rates to continuously refine strategies. Engage and nurture passive candidates through thoughtful outreach and relationship-building that reflects Upwork’s inclusive hiring approach. Leverage AI tools to summarize talent market insights, draft sourcing outreach, and streamline research while reviewing outputs for accuracy and relevance. What it takes to catch our eye Demonstrated experience sourcing for GTM and/or GA roles such as Sales, Marketing, Finance, Legal, or HR in fast-paced environments. Strong ability to conduct talent research, talent mapping, and competitive analysis to identify high-impact candidates. Experience using sourcing platforms such as LinkedIn Recruiter and other research tools to uncover diverse candidate pipelines. Curiosity and comfort using AI tools to support sourcing workflows, candidate research, and communication while refining outputs for accuracy and relevance. Clear written and verbal communication skills with a collaborative approach to working across recruiting teams and hiring partners. Upwork is establishing an operational hub in Toronto, Canada. The new office is expected to be fully operational by Q4 2026. This role will require 3 days in office once we have an of ... (truncated, view full listing at source)