Freelance Seasonal Avatar & Campaign Art Direction Lead

Role Overview We’re seeking a senior freelance Creative Director / Associate Creative Director to lead the Seasonal stream of a large-scale avatar and AI-driven campaign initiative for a performance-wear retailer. This individual will serve as the final creative authority on Seasonal avatars and campaign visual direction, partnering closely with an existing Creative Lead who maintains historical account context and client continuity. The role reports into the Account Creative Director and oversees a cross-functional AI creative team responsible for avatar development, visual research, and generative production. The ideal candidate blends: Brand systems thinking Character and persona development expertise Strong AI generation fluency Structured creative leadership This person must be both conceptual and operational — able to define the vision and step into AI workflows hands-on when necessary.