Associate Product Marketing Manager - Mid-Market GTM

<h2 style="text-align: left;"><strong>About the opportunity</strong></h2> <p>Contentful is a leading composable content platform that helps organizations deliver modern digital experiences at scale.</p> <p>We are seeking an Associate Product Marketing Manager, Midmarket GTM to support the execution of go-to-market programs that help our commercial and midmarket sales teams create pipeline, accelerate deals, and win competitive evaluations.</p> <p>In this role, you will work closely with Marketing, Product Marketing, Sales, and cross-functional partners to translate core product and solution positioning into clear, compelling narratives for midmarket buyers. You’ll help turn those narratives into practical sales plays, enablement materials, and campaign-ready assets that show up consistently across Sales, Demand Gen, and Partner channels.</p> <p>This is an ideal role for someone early in their product marketing career who wants hands-on exposure to field enablement, sales motions, and competitive GTM execution in a fast-growing B2B SaaS environment.</p> <h2 style="text-align: left;"><strong>What to expect?</strong></h2> <ul> <li>Support the development of positioning and messaging for midmarket audiences by adapting core product and solution narratives to resonate with common midmarket buyer needs, use cases, and roles.</li> <li>Help maintain core messaging frameworks and pitch materials that enable teams to clearly articulate the value of Contentful in midmarket customer conversations.</li> <li>Contribute to the creation and upkeep of sales and marketing assets, such as slide decks, one-pagers, talk tracks, and written content used across go-to-market programs.</li> <li>Adapt and refine existing materials to ensure they are clear, concise, and relevant for midmarket customers and prospects.</li> <li>Partner with Sales and Marketing teams to support coordinated go-to-market initiatives, helping ensure messaging and materials are aligned across campaigns and sales efforts.</li> <li>Assist with sales enablement activities, including preparing and presenting materials and resources that help teams understand how to position Contentful and navigate common customer questions.</li> <li>Gather feedback from internal teams to understand what messaging and materials are resonating, and help incorporate learnings into future updates.</li> <li>Support basic analysis of market, customer, and competitive inputs to help inform messaging and content priorities.</li> </ul> <h2 style="text-align: left;"><strong>What you need to be successful?</strong></h2> <ul> <li>2–4 years of experience in product marketing, demand generation, sales enablement, or a related role within B2B SaaS or technology.</li> <li>Familiarity with commercial or midmarket sales environments and an understanding of how marketing supports sales conversations.</li> <li>Strong written communication skills, with the ability to explain complex ideas in a clear and approachable way.</li> <li>Comfort collaborating with cross-functional partners, including Sales, Marketing, and Product teams.</li> <li>An analytical and curious mindset, with interest in understanding customer needs and market dynamics.</li> <li>Highly organized and able to manage multiple projects and deadlines in a fast-paced environment.</li> <li>A growth mindset and eagerness to learn, iterate, and develop product marketing skills over time.</li> </ul> <h2 style="text-align: left;"><strong>What's in it for you?</strong></h2> <ul> <li>Join an ambitious tech company reshaping the way people build digital experiences&lt ... (truncated, view full listing at source)