Senior Partner Marketing Manager (f/m/d)

<h2><strong>About the Opportunity</strong></h2> <p>We are looking for an experienced Partner Marketing Manager to help disrupt the DXP category as we enter an ambitious new phase of growth. Contentful is a composable digital experience platform designed for structured content, personalization at scale, powerful AI orchestration and management capabilities, along with the best-in-class APIs, allowing digital teams and developers to ship personalized, content-driven experiences faster, to any type of digital endpoint. Companies, including Spotify, Sephora, Harley-Davidson, Kraft Heinz, Red Bull, WeWork, Lyft, Peloton, and Urban Outfitters, rely on Contentful to manage digital experiences as part of their modern web stacks.</p> <p>Reporting to the Global Head of Partner Marketing, you will be responsible for driving growth through our global partner ecosystem, with a focus on Americas and EMEA System Integrators (SIs) and Marketplace solutions. This role requires an experienced marketing leader who is adept at crafting go-to-market (GTM) messaging, developing joint-marketing frameworks and strategies, and excels at framing partner solutions and integrations. This person should have a deep understanding of partnership dynamics, strong leadership skills, experience in building partnership programs, and a proven track record in driving successful marketing campaigns, including integrated campaigns, events, webinars, and thought leadership. The ideal candidate will have a knack for driving alignment across teams and building relationships with key stakeholders across Contentful and our partners’ organizations.</p> <h2><strong>What to Expect?</strong></h2> <ul> <li><strong>Yearly Marketing Planning:</strong> Team with partner counterparts and Contentful partnerships team members to build annual co-marketing plans that align to priority regions, strategic business priorities, and financial targets.</li> <li><strong>Messaging and Framing: </strong>Take an active role in helping shape the messaging and framing of joint value propositions, partner accelerators, platform integrations, pitch decks, sales sheets, partner landing pages, digital/video assets, case studies, and other partner specific content and materials.</li> <li><strong>Campaign Management</strong>: Develop and lead multi-touch marketing campaigns that create partnership awareness, net-new sales pipeline and support closing business deals. Activities include email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement, teaming with Contentful Growth Marketing team and 3rd party vendors.</li> <li><strong>Event Planning, Execution and Follow up</strong>: From conception through execution, take a lead role in teaming with Contentful Events team to identify, strategize, plan, budget, and execute partner pull through and engagement strategies at global 3rd party industry events, partner user conferences, and associated ancillary events. Establish clear communication with partnerships, sales, and BDRs on event lead follow up plans, routing, and messaging.</li> <li><strong>Budget and Performance:</strong>  Optimize partner marketing spending and make informed decisions based on previous activity results and performance. Proactively plan and request budget for all Contentful led GTM activities and any associated partner-led MDF programs. Oversee and streamline project management to ensure successful execution of all initiatives across partners for maximum ROI.</li> <li><strong>Stakeholder and Partner Relationships:  </strong>Establish and maintain trust with internal stakeholders and external partner counterparts. Ensure positive teaming relationships are in place and sustai ... (truncated, view full listing at source)