Principal Product Marketing Manager, Product Commercialization

Principal Product Marketing Manager, Product Commercialization Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Impact You'll Make: As a Product Marketing Manager, Account Management, you will play a critical role in ensuring our existing customers see continuous value, driving expansion opportunities, and reducing churn. You will collaborate closely with the Account Management team to develop compelling narratives, playbooks, engagement tactics, and strategic materials that help retain and grow customer relationships. - Drive Early Engagement & Activation: Develop and refine strategies to ensure customers quickly realize the value of our platform, increasing adoption and reducing time to activation. - Support Expansion & Upsell Efforts: Create compelling materials and messaging that help Account Managers identify and execute expansion opportunities within existing accounts. - Develop QBR & Account Review Positioning: Develop frameworks, templates, and content that improve the effectiveness of Quarterly Business Reviews (QBRs) and Annual Reviews (ARs), helping our teams articulate impact and long-term value. - Develop Playbooks & Scalable Strategies: Build repeatable, scalable playbooks that empower the Account team to improve customer engagement, retention, and advocacy. - Boost Referral & Advocacy Programs: Collaborate with Customer Success and Marketing to increase referrals, testimonials, and case study participation from happy customers. - Identify & Address Churn Risks: Analyze customer data and feedback to proactively identify churn risks and implement targeted initiatives that improve retention. - Represent the Product in Customer Meetings: Join key account discussions to support messaging, address product questions, and gather insights to refine positioning and customer education. - Close the Loop with Product & GTM Teams: Actively contribute to the product feedback loop, ensuring customer insights shape product development and go-to-market strategies. Competencies You'll Need: - 7+ years of experience in product marketing, customer marketing, or a related role, preferably in B2B, SaaS, or a high-growth tech environment. Experience with marketplaces is a plus. - A deep understanding of customer lifecycle marketing, including strategies for activation, expansion, and retention. - Strong storytelling and messaging skills, with the ability to translate complex product features into clear, compelling narratives that drive customer engagement. - Experience developing sales enablement and account management materials, including playbooks, QBR frameworks, and expansion messaging. - Proven ability to collaborate cross-functionally, especially with Account Management, Implementation, and Product teams. - A data-driven mindset, with experience using customer insights and retention metrics to inform strategy and execution. - A passion for customer success and growth, with a relentless focus on helping customers realize and expand their value with our platform. Location: This hybrid role is based in our Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs and changes to Upside’s in-office policy over time. Compensation: The U.S. base salary range for this full-time position is $169,000 - $201, ... (truncated, view full listing at source)