Director, ISV & Marketplace Strategy

About the opportunity Contentful is seeking a director-level leader to own and scale our marketplace and ecosystem strategy within the Corporate Development Strategy organization. Reporting into our VP of Corporate Development Strategy, this role will focus on aligning our ISV partner strategy with our broader Product and GTM strategy, building and growing the ISV partner ecosystem, and making it easier for customers and the field to realize value from our ecosystem. You will partner closely with Product, Product Marketing, and the Field to define where ISVs add the most value, recruit and enable the right partners, and ensure our marketplace becomes a meaningful differentiator in customer evaluations and expansion. This is a hybrid role where office attendance in Denver is expected 2-3 days per week. What to expect? ISV partner ecosystem leadership Develop and execute a strategy to grow and optimize the ISV partner ecosystem, with clear priorities by use case, segment, and region. Recruit, evaluate, and onboard independent software vendors into the Contentful app marketplace. Operate and continuously improve a technology partner program that includes: Outbound partner marketing and recruitment motions to attract ISVs. Business development motions focused on getting target ISVs engaged and building. Solutions architecture / developer support in partnership with Product and SEs to help ISVs ship high-quality integrations quickly. Commercial constructs that support mutual growth (e.g., lead sharing, joint marketing, co-selling, and appropriate economic structures). Partner with Product Management and Partner Marketing to identify, recruit, and enable high-impact ISVs aligned to Contentful’s roadmap and key customer needs. Identify and prioritize ISVs in key verticals (e.g., retail / commerce, financial services, media) where Contentful sees strong demand. Run outbound campaigns in partnership with Marketing and the Field to engage and onboard top vertical ISVs into the marketplace. Ensure vertical ISV solutions are packaged and positioned in a way that’s easy for Sales and customers to understand and adopt. Drive building out GTM motions for strategic ISV partners (e.g., co-sell / re-sell) from identification through to launch (hand off to Partnership org for execution) App marketplace growth Own marketplace health and growth metrics (e.g., app coverage by use case, install / adoption rates, usage by segment). Collaborate with Product Marketing and Partner Marketing to: Launch and promote priority integrations and solution bundles. Build customer-facing stories and case studies that feature key apps and marketplaces use cases. Partner with Customer Success, Sales, and Solution Engineering to: Make it easy for account teams to understand which apps matter, when, and why. Incorporate marketplace solutions into sales plays and customer success motions. Use data to show how marketplace usage correlates with customer value, satisfaction, and retention, and recommend iterative improvements. Team and stakeholder leadership Lead and mentor a small team focused on ISV and marketplace success (e.g., technology alliance managers and/or product ecosystem roles). Drive tight alignment with: Product and Engineering on integration standards, roadmap fit, and technical quality. Product Marketing and Marketing on messaging, launch plans, and campaigns. Sales, Customer Success, and Solution Engineering on where and how to use ISVs to win and expand deals. Partnership org for execution of strategic partnerships Represent Contentful’s marketplace and ISV ecosystem with partners and at select industry events, helping strengthen our position with key platforms and alliances. Expected outcomes Within 12–18 months in role, success looks like: A refreshed ISV and marketplace program that is clearly understood internally and externally (who we target, what we offer, how we work with partners). Material growth in: Nu ... (truncated, view full listing at source)