Founding Marketer

Founding Marketer Company Overview Promise modernizes how government agencies and utilities support people in financial difficulty. We build technology that makes it simple for residents to receive benefits, engage with assistance programs, set up flexible payment plans, and stay on track—while helping agencies increase efficiency, recover revenue, and deliver services with dignity. Our mission is to transform public systems so they work better for everyone, especially the most vulnerable. Our team includes experts from companies like Palantir, Google, Stripe , and esteemed government leaders. We work hard and believe deeply in what we do. We're looking for excellent people to build innovative, resilient technology. Backed by over $50 million in funding from top investors – such as Reid Hoffman, Howard Schultz, Michael Seibel, Y Combinator, 8VC, The General Partnership, First Round Capital, Kapor Capital, XYZ Ventures, and Bronze Investments – Promise has been recognized as one of Fast Company's "World's Most Innovative Companies of 2022,” “Forbes Next Billion-Dollar Startups 2024,” and Y Combinator’s #1 GovTech startup. ROLE OVERVIEW Promise's go-to-market goal is to be operating relevantly in all 50 states. This role is a strategic lever to help us get there. As the Senior Marketing Manager, you will build and actively manage Promise's marketing function from the ground up—driving qualified pipeline, positioning, and brand credibility across government and utilities buyers nationwide. You will sit at the intersection of demand generation, product marketing, sales enablement, and brand-building in one of the most complex sectors: public procurement. Promise does not grow by chasing vanity metrics, announcing flashy campaigns, or building marketing programs that look good but don't convert. We grow by earning trust in complex public-sector environments, and by being disciplined about which channels, messages, and tactics actually generate quality pipeline and help our sellers win. It is a judgment-heavy role for someone who can generate measurable pipeline, craft positioning that resonates with public sector buyers, and enable sales teams to close high-stakes deals, without burning budget on tactics that don't work. WHAT YOU’LL DO - Design and run Account-Based Marketing (ABM) campaigns tailored to high-value government and utility accounts. Track and optimize ABM performance metrics including account engagement, pipeline velocity, and deal progression. - Develop a content library including case studies (customer success stories), landing pages (for campaigns and RFPs), blog posts (thought leadership), whitepapers (educating buyers on complex topics), pitch decks (for sales presentations), one-pagers (quick reference for AEs), and competitive battle cards. Establish content workflows and templates so future content creation is faster and more consistent, - Build messaging frameworks that communicate Promise's value to our buyer personas: technical buyers (IT/security), operational buyers (program managers/finance directors), and executive buyers (commissioners/CIOs). Position Promise against legacy vendors and competitors by highlighting what makes us different: modern fintech UX, proven outcomes, mission alignment - Build relationships with sector influencers including government associations, policy organizations, industry analysts, and trade publications - Build dashboards and reporting to track performance weekly/monthly and communicate impact to leadership. Establish processes for lead scoring, routing, and handoff to sales to ensure quality and speed - Collaborate on target account strategy: which accounts to prioritize, how to break in, who to engage, and what messaging to use. Increase velocity through long procurement cycles (6-18 months for government deals) by nurturing prospects, staying visible, and providing value at each stage. - Create leave-behinds and follow-up materials that keep Promise top ... (truncated, view full listing at source)