Lifecycle Marketing Manager

Two Chairs is building a new kind of mental health system based on the idea that the status quo isn’t good enough. Industry-best clinician experiences, better client outcomes, groundbreaking innovation, and access to the highest quality care are how we’ll raise the bar for the entire industry. With that, we're excited and honored to have been recognized as a 2025 Great Place to Work and 2025 Fortune’s Best Workplaces in Healthcare . One of our company values is "Embrace Differences" and diversity, equity, inclusion, and belonging are the principles guiding how we build our business and teams. We encourage interested candidates from all backgrounds to apply even if they don't think they meet some expectations of the role. About the role We’re looking for a Lifecycle Marketing Manager to own and evolve our end-to-end patient lifecycle strategy and communications across email, SMS, and CRM platforms. This role will be responsible for designing, executing and optimizing a cohesive lifecycle strategy that improves patient conversion, engagement, and experience consistency. This person will work cross-functionally with Product, Growth, Product Marketing, Data, Account Management, and Leadership to ensure lifecycle communications are strategic, data-informed, and effective in driving patient growth and conversion. Core Areas of Responsibility Patient Lifecycle Strategy Own lifecycle strategy and performance across the full patient journey, from lead capture through booking conversion, onboarding, appointment attendance, and ultimately graduation and post-care engagement. Consolidate fragmented communications into a simplified, scalable lifecycle framework. Identify gaps in the current patient lifecycle and design new programs to address them. Develop segmentation and personalization strategies that tailor communications based on patient personas, referral sources, engagement level, and care journey stage. Partner with Product, Data and Marketing to design behavior-triggered lifecycle messaging tied to key patient actions and product events (booking, cancellations, care milestones, engagement signals, etc.). Patient Communications Lead content creation and optimization for all patient-facing transactional and engagement communications in partnership with Brand / Creative teams. Own and evolve key lifecycle programs. Launch and manage conversion and engagement-driven programs. Design patient story campaigns, including sourcing patients interested in sharing their stories. Ensure messaging stays aligned with changes in product experience and brand voice. Email SMS Channel Ownership Own email and SMS as lifecycle channels, ensuring consistent strategy and quality across both. Expand and optimize SMS usage to complement and enhance email effectiveness. Own Braze lifecycle architecture including journeys, triggers, segmentation, and campaign orchestration, partnering with Product and Data to ensure data is leveraged intentionally within lifecycle programs. Experimentation, Optimization Reporting Define lifecycle success, own lifecycle performance metrics, and translate insights into action. Partner with Data to build reporting dashboards and report on performance and progress to internal stakeholders and leadership, including executive-level updates. Partner with Product Marketing and Growth to A/B test messaging and journeys to improve conversion and bookings. Impact and Success Indicators Where you’ll make an impact in the first 90 days: Audit and map the current patient lifecycle ecosystem, identify gaps and prioritize opportunity areas Define lifecycle strategy and success metrics Establish operational foundation in Braze, including identifying gaps in data availability and partnering with Data/Product to prioritize fixes Begin to stabilize and improve high-impact lifecycle programs Where you’ll make an impact in the first year: Build a scalable, end-to-end lifecycle engine Drive measurable improve ... (truncated, view full listing at source)