Product Marketing Manager

Work Location: On-site in a dynamic, global company. About Us: • Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector. • Provides a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO). • Serves over 95,000 businesses and processes over $135B in annual payroll. • Headquartered in Chandler, Arizona. • Helps businesses streamline and grow operations with custom strategies benefiting employers and employees. • More info: www.vensure.com Position: Marketing Manager, Product Marketing Position Summary: • Develop and execute product marketing strategies driving growth across B2B and B2C audiences. • Focus on positioning, messaging, and go-to-market execution. • Create compelling product stories and sales & marketing enablement tools. • Collaborate cross-functionally to align product capabilities with customer needs. • Lead and mentor team members, manage projects, and ensure marketing aligns with brand standards and business goals. Essential Duties and Responsibilities: Product Marketing • Translate complex product features into customer-focused value propositions. • Lead go-to-market planning and execution for new product launches and feature releases. • Develop product positioning, messaging frameworks, and customer segmentation strategies. • Create marketing assets like battlecards, product sheets, competitive comparisons, sales enablement decks, and customer collateral. • Conduct market, competitor, and customer research. • Ensure consistent product messaging across all touchpoints. • Support cross-sell, upsell, and retention initiatives through effective messaging. Marketing Strategy & Team Leadership • Set product marketing objectives and success metrics tied to business outcomes. • Mentor and coach marketing team members. • Prioritize projects and ensure timely delivery of high-quality assets. • Review content for clarity, accuracy, and brand alignment. • Collaborate with Product, Sales, Client Success, and Executive teams. Marginal Functions • Other duties as assigned. Knowledge, Skills, and Abilities: • Strong background in B2B and B2C product marketing with proven experience in positioning, messaging, and go-to-market strategies. • Excellent storytelling, copywriting, and content development skills. • Experience with market, customer, and competitive research. • Skilled in building sales enablement and customer-facing assets. • Strong project management skills. • Highly organized, self-motivated, results-oriented with attention to detail. • Ability to thrive in fast-paced, collaborative environments. Education & Experience: • Bachelor's Degree required; marketing, communications, or business preferred. • 5-7 years of relevant product marketing experience. • Experience in SaaS, professional services, or technology-driven industries preferred. • Proven ability to develop and execute product marketing strategies driving growth in B2B and/or B2C markets. Physical, Mental, & Communication Demands: • Frequently sit; occasionally stand and walk. • Vision abilities include close vision, color vision, and ability to adjust focus. • Frequently talk and hear. • Moderate concentration and prolonged mental effort required. • Average memory demand. • Moderate noise level in work environment. Environmental Conditions: • Indoor office environment with occasional moderate noise from equipment or co-workers. Benefits: • Health Insurance: Medical, dental, and vision coverage. • Retirement Plan: 401(k) with company match. • Paid Time Off: PTO, Holidays, Parental leave, and Sick Leave as per state law. • Other Benefits: Life insurance, short and long term disability, employee assistance program (EAP), FSA, HSA, identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance. • Additional Compensation: Signing bonus, commission if applicable. #SolvoHRGlobal #LI-PROMOTE ... (truncated, view full listing at source)