Social Director

Purpose The Social Director leads the strategic development and oversight of social media programs across a portfolio of clients, ensuring social thinking is embedded across integrated brand experiences. This role sits at the intersection of organic social, paid social, cultural insights, and campaign development. The Social Director partners closely with strategy, creative, PR, influencer, experiential, and media teams to ensure that social-first thinking drives impactful campaigns. The role combines strategic leadership, client advisory, and team mentorship to deliver culturally relevant, data-informed social programs across platforms. Responsibilities Social Strategy Leadership Lead the development of integrated social strategies that support broader brand and campaign objectives across organic and paid channels. Translate cultural insights, audience behaviors, and platform trends into actionable social programs. Guide cross-channel planning across platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging platforms. Ensure social strategy is integrated into campaign development, experiential activations, influencer programs, and PR moments. Partner with paid media teams to align organic and paid social approaches. Client Partnership Serve as a senior strategic advisor to clients on social media opportunities, platform evolution, and cultural trends. Lead key client conversations related to social strategy, performance insights, and innovation. Present social recommendations and strategic POVs clearly and confidently to senior client stakeholders. Integrated Collaboration Ensure social outputs maintain brand voice, tone, and strategic alignment. Work closely with creative, PR, influencer, experiential, and media teams to ensure social thinking informs all brand touchpoints. Help shape campaign ideas that are socially native and culturally relevant. Team Leadership Mentor and guide social managers, and junior team members. Provide oversight on strategic deliverables including channel strategies, content frameworks, and reporting narratives. Foster collaboration and growth across the broader social team. Insights Performance (in conjunction with the Data Analytics team) Translate analytics and performance data into strategic insights and optimization recommendations. Establish measurement frameworks that evaluate brand impact and campaign effectiveness. Stay ahead of platform changes, algorithm updates, and emerging social behaviors. Competencies Strategic Thinking - Ability to translate cultural insights, audience behaviors, and brand strategy into impactful social programs. Integrated Collaboration - Works effectively across creative, PR, influencer, experiential, and media teams to ensure social is embedded throughout campaign development. Client Leadership - Builds trusted relationships with clients and confidently communicates strategic recommendations. Team Development - Mentors and develops team members while fostering a collaborative and high-performing social team culture. Professional Skills Knowledge Deep understanding of organic and paid social ecosystems. Expertise across major platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging social platforms. Strong presentation and storytelling skills with the ability to translate insights into compelling narratives. Strong cultural curiosity and passion for evolving digital behaviors. Ability to synthesize analytics and performance data into strategic recommendations. Experience 8–12+ years of experience in social media strategy, preferably within an agency environment. Proven experience developing integrated social strategies across organic and paid channels. Experience collaborating with creative, PR, influencer, and experiential teams on integrated campaigns. Demonstrated leadership experience managing and mentoring social teams. About Iris Participate or perish. It’s not just our rallying cry – i ... (truncated, view full listing at source)