Lead CRM Specialist, Consumer

Want to help us help others? We’re hiring! GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010. At GoFundMe, we believe in the power of communities to help one another — and CRM is at the heart of how we build lasting, meaningful relationships with our users. Join us! The GoFundMe team is searching for our next Lead CRM Specialist on the Global Go-to-Market team. You’ll be a user engagement champion who bridges strategy and execution, working across Product, Data, and Marketing to build cross-channel lifecycle programs that drive user engagement, reactivation, and sustainable growth. You’ll power the performance of our CRM efforts across email, SMS, and in-app messaging — developing personalized journeys that are measurable, impactful, and deeply aligned with our mission. This role is ideal for someone who blends deep technical fluency with strong growth instincts, and who thrives in fast-paced, collaborative environments. The Job Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app Own assigned CRM strategic initiatives to drive key performance metrics (retention/MAU, CVR, etc.) across various business verticals Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric Coordinate with agency partners to ensure delivery of on-time, quality communications at scale Champion rapid experimentation (A/B and multivariate testing), and integrate behavioral triggers, dynamic content, and advanced segmentation to optimize performance Identify high-value opportunities to improve user retention, reactivation, and LTV across the customer lifecycle Verify CRM campaigns adhere to best practices around tagging, deliverability, and privacy compliance (GDPR, CCPA, etc.) Adhere to proper documentation and Quality Assurance processes for every message launched Prepare and present campaign/program performance reports, CRM strategy presentations, and other project documentation to stakeholders, cross-functional teams, and marketing leadership Collaborate with Product Marketing, Product, Data and Brand to support feature launches and ongoing engagement efforts Partner with engineering to maintain/improve the effectiveness of our CRM platform (Braze) You 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company Extensive hands-on experience with modern CRM platforms (ideally Braze) and adjacent tooling (e.g. push/SMS platforms, CDPs, Amplitude, Optimizely) Strong data fluency — able to evaluate campaign performance, run cohort analysis, and translate insights into practical action Track record of designing and scaling personalized customer journeys that drive measurable business outcomes Strategic mindset with a bias toward experimentation and continuous improvement Excellent communication and stakeholder management skills; comfortable working in cross-functional, matrixed teams Familiarity with deliverability best practices, regulatory standards (e.g. CAN-SPAM, GDPR, CCPA), and CRM compliance frameworks Experience managing content across international markets, with sensitivity to regional behaviors Bonus: experience leveraging AI tools to power marketing automation performance and efficiency Why you’ll love it here Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year. Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere. Collaborative Team : Join a fun and collaborative team that works hard and celebrates success together. Competitive Be ... (truncated, view full listing at source)