Distribution & Alliance Marketing Manager, APJ

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. Distribution Alliance Marketing Manager, APJ Based in Australia (Sydney or Melbourne) or Singapore The Role As the Distribution Alliance Marketing Manager for APJ, you will bridge the gap between global strategy and regional execution, ensuring our Distributors and Key Technology Alliances are fully integrated into our go-to-market strategy. In this high-impact overlay role you will be responsible for building a predictable, high-quality Net New Logo (NNL) pipeline engine by aligning Pure’s marketing strategy with the objectives of both the Field Marketing and Channel Sales organizations. This role requires a blend of creative program design, analytical rigor, and the ability to influence stakeholders across a complex, multi-national landscape. You will report into the Director, International Partner Marketing. Key Responsibilities 1. Strategic Distribution Growth Pipeline Engineering: Design and deploy SMART MDF programs specifically tailored to Distributors to maximize NNL pipeline creation. Co-develop and support execution of (bi)-annual integrated marketing plans for a focused portfolio of key Distributors. Regional Interlock: Act as a strategic bridge between Field Marketing and Partner/Distribution Account Managers. You will oversee the end-to-end planning, execution, and lead-follow-up process across the APJ theater, leveraging our MarTech stack (Salesforce, Tableau, Appsheet, Allocadia, and NetSuite). Relationship Management: Build deep, synergistic relationships with focus Distributors. You will guide local teams in designing joint campaigns, ensuring rigorous tracking and maximizing ROI on all collective investments. Global-Regional Liaison: Collaborate with the Global Partner Alliances Marketing team to localize corporate programs, ensuring global initiatives are effectively communicated and executed within the specific cultural and business contexts of APJ. 2. Alliance GTM Excellence Interlock Execution: Deepen marketing synergy with a subset of Key Technology Alliances. Work closely with regional Field Marketing Managers to ensure alliance-led activities are not siloed but integrated into broader territory plans. Orchestrate co-marketing efforts with Distributors and Technology Alliances (e.g., Cisco, NVIDIA, Nutanix, …) to create "better together" stories that strengthen Pure’s market positioning. Joint Value Proposition: Translate global alliance messaging into localized APJ success stories that truly resonate in theatre. Ecosystem Expansion: Identify opportunities for “Meet in the Channel" marketing (Pure + Distributor + Alliance Partner) to increase reach and credibility. 3. Field Presence Relationship Management Regional Field Synergy: Operates as a strategic overlay to regional Field Marketing Managers, leveraging their market expertise, collaborating as one team, ensuring all joint initiatives are seamlessly executed and deliver measurable business outcomes. Be the "Voice of the Distributor": Act as a critical feedback loop between Field Marketing, Distributors and Global Marketing, ensuring that localized market requirements and distributor needs are reflected in global campaign development. Channel Sales Integration: Foster deep-rooted relationships with the Channel Sales organization to ensure marketing initiatives are "sales-ready" and directly contribute to overall motivation and preference. On-the-Ground Advocacy: Represent Everpure at key events, summits, and planning sessions, serving as a brand evangelist and subject matter expert on Pure’s marketing programs, campaigns and playbooks. ... (truncated, view full listing at source)