Marketing Manager

Role Overview The Account-Based Marketing (ABM) Manager is responsible for designing and executing 1:1, 1:few, and 1:many programs that deepen engagement, accelerate pipeline, and drive revenue within a defined set of strategic and high-potential accounts. Partnering closely with Sales, Revenue Marketing, and cross-functional Marketing teams, this role builds tailored, insight-led programs that reach buying groups across target accounts—spanning developers, technical stakeholders, and executive decision makers. You are a data-guided, customer-obsessed marketer who enjoys combining strategy with hands-on execution. You’re comfortable working directly with sales leaders, translating account insights into integrated plays, and measuring performance at both the account and program levels. Key Responsibilities ABM Strategy Planning Develop and own the ABM strategy for a prioritized list of accounts, aligned to regional and global go-to-market goals Segment accounts into 1:1, 1:few, and 1:many motions based on potential, buying stage, and strategic importance Partner with Sales leadership and account teams to understand account plans, key initiatives, and decision makers and translate these into ABM plans Build annual and quarterly ABM roadmaps, including campaigns, experiences, and executive engagement moments Campaign Program Execution Plan and execute integrated ABM programs across channels (email, digital, direct mail, events, executive briefings, field experiences, partners, etc.) that are tailored to account needs and buying stages. Create or adapt messaging and content by persona and industry, leveraging global assets where possible and developing custom assets where needed. Orchestrate multi-touch plays (e.g., outbound sequences, event invitations, executive briefings, workshops) in partnership with Sales, BDRs, and Marketing Operations. Coordinate program logistics end-to-end, including audience lists, landing pages, invitations, reminders, follow-up, and handoff to Sales. Sales Alignment Collaboration Act as a strategic partner to Sales for target accounts, joining regular account reviews and QBRs to align on goals, coverage, and gaps Provide Sales with ABM playbooks, one-page program briefs, talk tracks, and follow-up templates to support consistent execution Help Sales prioritize next-best actions within accounts (meetings, workshops, briefings, executive programs) based on engagement and intent signals Capture and share win stories, best practices, and learnings from ABM programs across regions and sales teams Data, Insights Reporting Define and track ABM performance metrics, such as engagement across buying groups, opportunity creation, deal acceleration, influenced and sourced pipeline, and revenue Partner with Analytics, RevOps, and Marketing Operations to pull and analyze account-level reports from CRM, marketing automation, and BI tools Build closed-loop reporting to show impact of ABM programs at the account, segment, and program level; present insights in monthly/quarterly business reviews Use data and experimentation to test, learn, and optimize ABM tactics, audiences, and messaging Technology, Data Operations Leverage ABM and marketing technologies (e.g., CRM, marketing automation, intent platforms, personalization tools, sales engagement platforms) to orchestrate and scale programs Maintain clean account lists, segments, and tags in CRM/marketing tools to enable accurate targeting and measurement Partner with Operations to document and improve ABM processes, SLAs, and workflows across Marketing and Sales Qualifications 5-7+ years of experience in B2B marketing, account-based marketing, field/regional marketing, demand generation, or a related role; experience in SaaS/technology preferred Hands-on experience building and executing ABM programs (1:1, 1:few, or 1:many) in partnership with Sales or Customer Success Strong project management and organization skills; able to manage mu ... (truncated, view full listing at source)