Senior CRM Account Executive - Public Sector
ServiceNowMunich,Posted 19 March 2026
Job Description
The Solution Sales Executive will oversee market success of ServiceNow's CRM Workflows products in the Public Sector. You will play a leading role in engaging assigned accounts and be responsible for the creation of new business and pipeline across a substantial portion of the ServiceNow sales cycle and methodology. You will oversee executive relationship management for assigned accounts; lead and partner with virtual teams, including Core Field, Solution Sales, Solution Consulting, Support and Professional Services.
What you will get to do in this role:
Oversee development and growth of assigned accounts in the Public Sector, including development and deployment of territory resources Develop a sales strategy in the allocated territory with a target prospect list, and a regional sales plan for your assigned account and/or territory. Develop relationships with multiple C-suite personas (e.g., CFO, CIO, COO, CDO) across CRM product(s) and CRM multi-workflow solution(s). Arrange and conduct initial Executive and CxO discussions and position meetings Collaborate closely with your Solution Consulting counterpart and extended team to deliver ‘art of the possible’ demonstrations showcasing ServiceNow’s CRM Workflows product(s) & solution(s), orchestrating relationships as required. Develop a clear roadmap and building capabilities across our clients and ServiceNow teams to promote an outstanding customer experience Be the trusted advisor to the customer by understanding their existing and future Customer Engagement & Operations roadmap to drive the ServiceNow Customer & Industry Workflows platform Own and Lead CRM opportunities all the while collaborating closely with Core Sales Teams (AE’s, SC’s, Leadership) and other ServiceNow Solution Areas (Creator, Employee, Technology) to deliver outcomes-based solutions to our clients and prospects. In partnership with assigned Account Executive and Solution Consultant, present our CRM Workflows offering directly to prospects, customers, partners and at industry events and seminars Articulate customer success strategies to the field to streamline and standardize Platform presentations and value proposition Prospect qualification and the development of new sales opportunities and ongoing revenue streams with limited support from inside sales Sales process management and opportunity closure Ongoing account management to ensure customer satisfaction and drive additional revenue streams
   
To be successful in this role you have:
Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. Deep experience in solution sales, preferably within a CRM / Customer engagement /Customer Service Management /  CX / CPaaS / CCaaS / SOM vendor An understanding of the CRM, CX or CSM solution-related business processes Experience leading virtual or matrixed teams Ability to understand broad, macro-level business IT needs for a prospective client 8+ years of sales experience within complex software or platform solutions Deep industry knowledge of the German Public Sector across verticals Experience establishing trusted relationships with current and prospective clients and other teams Ability to produce new business, negotiate deals, and maintain healthy C-Level relationships Able to thrive in a fast paced, growing, deadline driven environment Willingness to go above and beyond to win in the market against stiff competition Ability to communicate complex issues in simple terms via written and oral media, to a variety of different audiences Ability to forge strong business relationships and connect with both C-level execs at customers as well as with individuals in ServiceNow internal and external eco-system Excellent comm ... (truncated, view full listing at source)
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