Head of eCommerce

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the Role We are building a premium, drop-based eCommerce business designed to create culturally relevant moments, deepen fandom, and deliver differentiated member value. This is not a traditional always-on store. As Head of eCommerce, you will own the end-to-end strategy, execution, and PL for this business. You’ll orchestrate merchandising, vendors, marketing, operations, and the site experience to deliver high-quality, high-impact drops that drive excitement, exclusivity, and commercial performance. A core part of the role is staying ahead of consumer product and apparel trends, translating emerging aesthetics, materials, and cultural signals into compelling drops that resonate with fans and reinforce a premium position. In the early phase, production will be supported by white-label vendors, while your team retains full ownership of product direction, timelines, quality, brand integrity, and results. This role requires strong commercial judgment, operational discipline, creative taste, and cultural fluency. In the role of Head of eCommerce, you will report to the Executive Vice President, Emerging Business. We are considering applicants for the location(s) of Los Angeles. About You We get excited about candidates, like you, because you combine commercial ownership, creative instinct, and operational rigor—and know how to turn all three into a scalable business. What You’ll Do Strategy Ownership Own the eCommerce vision, roadmap, and PL Translate strategy into a 12–24 month execution plan with clear milestones Set priorities for drop sequencing, investment, and growth Product Direction Trend Leadership Stay ahead of trends across apparel, streetwear, and lifestyle categories Translate insights into drop concepts, assortment strategies, and product briefs Ensure each drop feels current, distinctive, and culturally credible Balance trend-forward ideas with brand authenticity, fan needs, and margin targets Drop Assortment Leadership Define drop cadence, scope, and success metrics Align drops to fan segments, assortment strategy (good / better / best), and financial guardrails Partner with Merchandising on product briefs, design approvals, pricing, and buy quantities Vendor Partner Management (White-Label) Select and manage production partners Set clear ownership boundaries between internal teams and vendors Hold partners accountable for timelines, quality, and cost Lead issue resolution and recovery when execution is at risk Marketing, Growth Membership Integration Integrate eCommerce into the membership value proposition Partner with Marketing to build hype and execute launches Partner with Lifecycle to drive repeat engagement, LTV, and ROI Balance demand generation with inventory and operational realities Commerce Experience Conversion Own the end-to-end shopping experience with Product Deliver a premium, high-conversion experience that reinforces urgency and exclusivity Launch drop-specific pages and improve discovery, conversion, and post-purchase experience Drive experimentation and data-informed optimization Team Leadership Build and lead a lean, high-performing team Establish clear decision rights and accountability Set a culture of high standards, speed, and fan-first thinking Coach leaders to operate effectively in a fast-moving, ambiguous environment Qualifications Required 15+ years in eCommerce, DTC, or consumer product leadership Experience leading drop-based, capsule, or launch-drive ... (truncated, view full listing at source)