Director of Marketing Data

About us N26 is Europe’s leading digital bank with a full German banking license, headquartered in Berlin and operating across more than 20 markets. As we enter our next stage of maturity, our focus is on strengthening robustness, scalability, and operational excellence across the business. With new senior leaders joining to guide this phase, we are sharpening how we build, ship, and sustain products at scale. We continue to keep a strong product pulse ,from expanding into adjacent services like mobile connectivity to recently launching cards designed for kids ,embedding financial tools that are reliable, resilient, and part of everyday life. If you like ownership, shaping culture and solving problems at scale. Come and join us for our next chapter of business. About the role As the Director of Marketing Data, you will be the primary architect of the company’s data-driven growth engine. You are not just a provider of reports; you are a strategic leader responsible for the mathematical rigor behind our market expansion and customer unit economics. You will bridge the gap between complex data engineering and executive-level decision-making, ensuring that every Euro spent on marketing is backed by a robust, scalable, and validated data framework. Your mission is to transition the organization from "data-informed" to "data-led," building a world-class team of analysts, engineers, and scientists who treat data as a high-quality product. Based in Berlin, Barcelona or Madrd📍, reporting to our Chief Growth Officer Your impact Visionary Domain Leadership: Architect and scale a high-performing multidisciplinary data organization. You will define the headcount strategy, career frameworks, and operational rhythms that allow Data Scientists and Engineers to deliver high-leverage outcomes. Marketing Investment Strategy: Act as the strategic counterweight to the Marketing leadership, using data to influence budget allocation. You will own the "Single Source of Truth" for marketing efficiency, defining how we measure success across the entire funnel. Data Product Ecosystem: Lead the development of proprietary data products—such as real-time LTV forecasting, Incrementality testing frameworks, and Marketing Mix Modeling (MMM)—to move the company beyond simple attribution toward true causal inference. Governance as an Enabler : Establish a sophisticated data governance and privacy framework that doesn't just "comply" with GDPR/regulations but uses privacy-first data collection as a competitive advantage in a post-cookie world. Cross-Functional Influence: Serve as a key stakeholder in the global data council, ensuring that marketing data architecture integrates seamlessly with the broader company data warehouse and financial reporting systems. Innovation Experimentation Culture: Design the company’s experimentation roadmap. You will champion a rigorous scientific method for growth, moving the team from "launching campaigns" to "testing hypotheses" at scale. What you bring Executive Presence: +10 years of experience in data leadership, with a proven track record of influencing C-suite stakeholders in a high-growth, consumer-tech (B2C) environment. Strategic Breadth: Deep expertise in the Martech Adtech landscape (CDPs, MMPs, Server-side tracking) and how these technologies interface with modern data stacks (Snowflake, BigQuery, dbt). Product Thinking: Experience treating data as a product—building scalable, automated internal tools rather than just fulfilling ad-hoc requests. Commercial Acumen: A deep understanding of unit economics, CAC/LTV dynamics, and the ability to translate technical data nuances into business risks or opportunities. Technical Rooting: While this is a strategic role, you must possess the technical depth to conduct code reviews or architectural audits. Proficiency in SQL is foundational; an understanding of Python/R for predictive modeling is expected. Change Management: Proven ability to lead teams th ... (truncated, view full listing at source)