Content Manager, APAC

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, HM, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Content Manager Adyen is looking for a strategic, hands-on, and collaborative Content Manager to support our editorial voice in Singapore and across the expanding APAC region. Reporting to the Head of Studio, APAC, you will be responsible for defining how Adyen’s story is told in one of the world's most dynamic fintech landscapes. The content manager role is focused on the day-to-day creation, execution, and optimization of Adyen's content plan. They have strong project management skills, and the ability to stick to timelines and drive projects forward. This role requires a strong blend of creativity, project management, and editorial skills. You are a master storyteller who can pivot from writing technical white papers to crafting high-engagement LinkedIn posts. This role requires a unique blend of industry curiosity and a commercial mindset, ensuring every piece of content serves a purpose in driving brand awareness, establishing thought leadership, and generating high-quality leads. What you'll do Regional content and market entry strategy : Enhance and execute on the content roadmap for APAC. You will create bespoke content strategies, ensuring our narrative is localized, relevant, and impactful for diverse regulatory and cultural environments. Social media management : Define and manage Adyen APAC’s presence on social channels, with a primary focus on LinkedIn. You will develop "social-first" content, lead thought-leadership programs, and proactively grow our APAC community by driving follower acquisition and meaningful engagement to build Adyen’s authority in the regional B2B space. Platform media landscape insight : Monitor evolving B2B media trends, platform algorithms, and content consumption behaviors across LinkedIn, YouTube, and emerging channels. Apply these insights to continuously refine format, tone, and distribution strategy for maximum impact. Stakeholder collaboration : Work closely with local and global teams, including country marketing managers, content writers, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials. Project management: Develop and execute detailed project plans, encompassing resources, timelines, and milestones, while prioritizing tasks to ensure multiple complex projects remain on track to meet deadlines. Hands-on creation : Write, edit, proofread, publish and optimize long and short-form copy for a wide range of formats including customer success stories (case studies), videos, blog posts, data-driven reports, event assets, ad copy, social copy and email nurturing flows. Global to local translation : Work with the Global Content and Studio teams to adapt global content for the APAC market, ensuring the Adyen voice resonates locally without losing its global identity. Agency and freelancer management : Manage external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice. Performance and optimization : Analyze content performance using data (Google Analytics, Salesforce, Marketo). Provide reporting and actionable insights to optimize future content, improve SEO rankings, and increase user engagement. AI-enabled efficiency : You view AI as a co-pilot, not a replacement. You proactively integrate AI ... (truncated, view full listing at source)