Content Marketing

Content Marketing Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started. We're not looking for a writer. We're looking for someone who thinks like an architect. This role exists to build Siro's content engine from the ground up by designing the systems, workflows, and AI infrastructure that make great content inevitable at scale. You'll define what gets made, for whom, and why, then build the machinery that produces it fast. WHAT YOU'LL OWN Content strategy and systems - Define and maintain Siro's content roadmap across all formats: blog, social, case studies, video scripts, sales enablement, and thought leadership - Develop a deep understanding of Siro's many audiences (field sales reps, sales leaders, ops, executives, vertical-specific buyers) and build a briefing structure and prioritization framework that keeps every piece of content anchored to audience and outcome - Build and manage AI-powered workflows that enable high-quality content production at scale - Develop and maintain a content operations infrastructure: intake and ticketing, editorial calendar, production tracking, and distribution logic, all built to run agentically - Establish editorial standards, brand voice guidelines, and quality criteria that the entire org can write to, with AI-powered workflows that keep every piece of content accountable to those standards - Partner with the data team to surface patterns from Siro's conversation intelligence and shape them into content-worthy narratives - Own SEO, AEO, and GEO strategy: build content that ranks in traditional search, surfaces in AI-generated answers, and gets cited as a credible source - Build an experimentation framework to test content types across different audiences and personas, then systematically scale what works AI workflow development and enablement - Act as the team's AI content lead: building, iterating, and documenting workflows that others can run independently - Enable cross-functional partners (SDRs, AEs, customer success, product) to produce quality content using the systems you build - Systematize distribution by creating repeatable workflows for spinning up LinkedIn posts, ad copy, email copy, and other derivative formats from core content - Build a repeatable system for extracting maximum value from every piece of content: turning a webinar into a blog post, a blog post into a series of bite-sized social posts, a guide into FAQs, and so on across every format that makes sense - Stay current on the AI content tooling landscape and continuously improve what we're building - Move fast: speed to execution is a core expectation of this role, not a nice-to-have Editorial oversight and quality - Know what great looks like and hold the rest of the company to that standard: you'll be the one setting the bar, building the systems that maintain it, and ... (truncated, view full listing at source)