Director, Product Marketing

<div class="content-intro"><p>Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.</p></div><p data-pm-slice="1 1 []">We are looking for a <strong>strategic and inspiring Director of Product Marketing</strong> to lead our go-to-market strategy and narrative development across Affirm’s commerce, payments, and merchant ecosystem. This role is pivotal in shaping how Affirm shows up in the market — influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors.</p> <p>You’ll play a critical role in connecting <strong>product strategy to business impact</strong>, ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross-functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth.</p> <p>This is a high-impact, highly visible role — ideal for someone who thrives at the intersection of <strong>storytelling, systems thinking, and strategy</strong>, and who can build scalable programs that connect market insights to product decisions.</p> <p><strong>What you'll do</strong></p> <ul> <li class="css-v55p23"> <p><strong>Lead Product Marketing Strategy</strong><br>Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products.<br>Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies that differentiate Affirm in the market.</p> </li> <li class="css-v55p23"> <p><strong>Champion Product Narratives and External Storytelling</strong><br>Craft key product narratives for <strong>company keynotes, investor relations, executive communications, and customer advisory boards</strong>.<br>Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.</p> </li> <li class="css-v55p23"> <p><strong>Drive Go-To-Market Excellence</strong><br>Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success.<br>Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position Affirm’s value.</p> </li> <li class="css-v55p23"> <p><strong>Create Feedback Systems and Market Insight Loops</strong><br>Build and operationalize <strong>structured feedback loops</strong> between customer-facing teams (Sales, Success, Merchant Operations) and Product.<br>Translate market, customer, and competitive insights into actionable product and business recommendations.<br>Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization.</p> </li> <li class="css-v55p23"> <p><strong>Partner Cross-Functionally to Drive Impact</strong><br>Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions.<br>Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments.</p> </li> <li class="c ... (truncated, view full listing at source)