Head of Marketing Operations

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. About the role The Head of Marketing Operations will shape how our marketing team operates and scales. You will enable the marketing organization to plan, optimize, measure, and deliver creative and product marketing work by owning the systems, processes, and data that power end‑to‑end marketing execution. You’ll ensure marketing activities are accurately tracked, measurable, and clearly tied to pipeline, revenue, and customer goals, while reducing operational friction so marketers and cross‑functional partners can move quickly without sacrificing quality. This is a highly cross‑functional role that partners closely with Product Marketing, Creative, Finance/FPA, Product, Legal, and Customer Success to build clear, innovative ways of working across the business. What you'll be doing: Design and run our marketing operating rhythm Build and continuously improve the core marketing rhythms (annual and quarterly planning, monthly reviews, weekly stand‑ups) to create a clear, repeatable way for the team to get work done. Own internal review cadences that maximize leverage from marketing leadership time, ensuring the right topics, data, and decisions are surfaced at the right altitude. Lead external marketing processes and cross‑functional operations Design and run the programs that connect Marketing with cross‑functional partners (e.g., Product, CS, Sales, Legal, Finance) including XFN reviews, approvals, and post‑campaign reporting. Clarify and document how teams engage with Marketing (intake, SLAs, approvals), ensuring predictable and transparent ways of working. Drive GTM, creative, and production workflows Evolve GTM and creative workflows , aligning Product Marketing, Creative, Design, and Product teams around clear milestones, deliverables, and hand‑offs from brief to launch and post‑mortem. Establish and maintain production processes, asset workflows, approvals, and tooling to support high‑quality, on‑time delivery of campaigns and programs. Own financial planning, reporting, and accountability Partner with Finance and FPA to run quarterly and annual planning processes , ensuring marketing budgets, headcount, and programs are aligned to company priorities. Build robust reporting on program investment, performance, and ROI; drive clear accountability between marketing leaders and FPA rather than acting as a permanent “patch” between the two. Build systems, data, and insight for better decision‑making Identify operational gaps across planning, execution, and measurement; design repeatable, scalable systems that make it easy for teams to move quickly without sacrificing quality. Ensure marketing data (pipeline, revenue, funnel ... (truncated, view full listing at source)