Brand & Content Marketing Manager

We’re building the AI-powered future of maintenance. UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency. What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management , where uptime, intelligence, and AI converge. Why join us: Own the AI-first transformation of an entire industry. Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations. Real traction, real scale. Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff. A company where builders thrive. We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy. Global team, local energy. With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation. Equity and upside, not just a paycheck. Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth. If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring! POSITION SUMMARY UpKeep has strong roots with the practitioners and managers who run day-to-day maintenance operations. The next phase of growth requires earning the attention and trust of the directors, VPs, and C-suite leaders who control budget, drive strategic decisions, and champion platforms across their organizations. The Brand Content Marketing Manager will lead that shift. This role owns how UpKeep shows up across every owned channel: the website, content, social, video, and webinars. The mandate is to build a brand that resonates with executive-level buyers without losing the credibility we’ve earned with the frontline audience who uses and advocates for the product every day. This is a high-ownership role for someone who can think at the strategic level, write and create at a high standard, and build programs that scale. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Executive Audience Development Build and execute a content strategy designed to reach and resonate with director, VP, and C-suite buyers in asset-intensive industries. Develop thought leadership positioning for UpKeep that speaks to operational efficiency, capital planning, and digital transformation at the leadership level. Create and run a webinar program targeting executive audiences: recruiting guest speakers, building co-branded content, and ensuring programs are tied to pipeline. Work with the team to identify the right tone, formats, and channels that earn executive attention without alienating the practitioner base. Website Digital Experience Own the end-to-end experience of upkeep.com, including site structure, messaging, navigation, UX, and design consistency. Manage all product pages to clearly communicate value and differentiate UpKeep at both the operator and decision-maker level. Content Strategy Creation Develop and execute a content roadmap spanning blog, customer stories, video, and branded design, using AI to accelerate research, briefing, and first-draft production. Prioritize formats that build credibility with executive buyers: in-depth reports, benchmark data, executive interview series, and webin ... (truncated, view full listing at source)