Product Marketing Manager

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 85 health plans, including many of the top 20, and representing more than 270 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs. About the Opportunity We are seeking a motivated and hands-on Product Marketing Manager to support the development of our product marketing function as Machinify evolves from services-based offerings to a unified, scalable tech platform model. This is a builder role for someone excited to learn by doing. You will work closely with Product Marketing leadership and cross-functional partners to build foundational assets, support product launches, and help translate complex capabilities into clear, compelling messaging. You’ll play a key role in improving how our products are understood by customers and enabling sales and go-to-market success. Key Responsibilities Skillsets Messaging Positioning (Support Execution) Assist in developing and refining product messaging, positioning, and value propositions across the platform –so buyers and the people who influence them understand “why Machinify” and “why now.” Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity). Partner with product, sales, and operations teams to incorporate feedback into messaging and content. Persona Development Customer Insight Support the development of personas by gathering and synthesizing customer, sales, and market insights. Help map customer pain points and workflows across the payment integrity lifecycle. Partner with product, sales, and operations teams to incorporate feedback into messaging and content. Video-Forward Storytelling Core Asset Library Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding. Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content. Ensure content aligns with overall product messaging and clearly communicates customer value. Product Launches Assist in coordinating product launches in partnership with Product Operations and Marketing. Help develop launch materials, internal communications, and enablement resources. Support execution of repeatable launch processes and post-launch learnings. Sales Enablement Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights. Work with sales teams to understand common objections and areas where messaging can improve. Contribute to training and enablement efforts to support field teams. What You Bring (role requirements) Experience Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies. Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment. Experience partnering closely with product, operational, and sales counterparts. Personal Attributes Builder Mentality: Energized by creating the first version of what “great” looks like, and then iterating quickly as you learn. High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics. Technical Fluency: Able to engage product and data science teams to ... (truncated, view full listing at source)