Director of Product, Growth

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:Built In's 2026 Best Midsize Companies to Work For in New York CityBuilt In's 2025 Best Places to Work For In New York CityBuilt In’s 2024 & 2025 Best Startups to Work For In the U.S.Built In’s 2023 - 2025 Best Startups to Work For In New York CityFast Company’s Most Innovative Companies of 2022Business Insider’s Most Promising Consumer Startups 2022Forbes Fintech 50 2022The RoleAs the Director of Product, Growth, you’ll own the vision, strategy, and roadmaps that power Brigit’s growth and revenue engines, including subscription, pricing, and value-added services. You’ll partner closely with Marketing, Design, Partnerships, Data, and Engineering to unlock new opportunities to expand and engage our member base while ensuring our products remain trusted, accessible, and mission-aligned.You’ll lead a team of product managers focused on optimizing conversion, increasing customer lifetime value, and reducing churn. Your work will blend strategic bets with rigorous optimization, balancing new user growth, monetization, and retention levers with customer trust and financial well-being.What You’ll DoOwn product strategy for subscription activation, upgrades, and retention, optimizing value perception and long-term member engagementOptimize the in-product user journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products, including Instant Cash, Credit Builder, Marketplace, and our new Line of Credit offeringIdentify and validate new growth and revenue opportunities through rapid A/B testingPartner with Marketing and Partnerships to ensure growth and monetization levers are effectively integrated across acquisition channels, lifecycle CRM campaigns, and in-product experiencesImprove retention and reactivation through personalized offers, feature adoption strategies, and data-driven lifecycle journeys in productLead, mentor, and develop a team of product managers, fostering a culture of experimentation, accountability, and customer empathyEnsure all product growth strategies align with Brigit’s mission, regulatory requirements, and commitment to responsible financial productsWhat We’re Looking For8+ years of product management experience, including 3+ years owning activation, engagement, and retentionProven success driving revenue and customer lifetime value in a B2C fintech, subscription, or consumer marketplace environmentStrong experience with experimentation, funnel optimization, and analytics tools (e.g., Amplitude, Mode)Deep understanding of mobile product development and monetization in high-engagement consumer productsExcellent business judgment with the ability to balance short-term revenue impact and long-term customer trustStrong customer empathy, particularly for users experiencing financial stress, and a commitment to transparent, user-first monetization strategiesBonus: Experience in earned wage access (EWA), lending, or other regulated financial productsCompensationThe anticipated annual base salary for this position is $190,000 - $225,000. This range does not include any other compensation components or other benefits for which an individual may be eligible. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level ... (truncated, view full listing at source)