VP, Digital & Growth Marketing

Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack — empowering organizations to run AI across multi-vendor environments with centralized governance. The world’s leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog , LinkedIn , X , and YouTube . Role Summary As Vice President of Digital Growth Marketing, you will lead the global demand engine that powers Dataiku’s pipeline and ARR growth. You will be responsible for integrating campaigns, digital marketing, content, and web into a unified, performance-driven system that drives measurable business outcomes across regions, industries, and product lines. This role requires a modern, data-driven growth leader who combines strategic vision with deep expertise in digital performance, content strategy, and conversion optimization. You will build, scale, and continuously improve a predictable, high-performing marketing engine that fuels awareness, engagement, and revenue. Core Responsibilities Digital Growth Marketing Leadership Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth. Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability. Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines. Integrated Campaigns Design and execute global and regional campaigns aligned to priority segments, industries, and product plays. Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand. Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI. Digital Demand Performance Marketing Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation. Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI. Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement. Content Marketing Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey. Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel. Ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives. Website Conversion Operations Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience. Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities. Continuously test, analyze, and refine web performance to increase engagement and conversion. Analytics Optimization Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement. Define KPIs and performance dashboards for campaign ROI, pipeline velocity, and conversion rates. Champion a culture of test-and-learn, ensuring insights are used to improve creative, channel mix, and buyer experience across all funnel stages. Success Profile Experience Education Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred. 15+ years of ... (truncated, view full listing at source)