Senior Data/Business Analyst - Marketing Analytics & Reporting

About the Role We are seeking a highly experienced Senior Data / Business Analyst to play a key role in advancing our Marketing Analytics and Campaign Reporting capabilities. This role is split between hands-on reporting and analysis (50%) and dashboard development and reporting automation (50%), with a strong emphasis on ownership, rigor, and scalability. This is an individual contributor role for someone who can independently own reporting outputs, influence measurement standards, and help move the organization from fragmented and manual analytics toward more consistent, automated, and trusted insights. The ideal candidate is comfortable working in an environment where analytics are evolving and enjoys improving how data is captured, analyzed, and used. Responsibilities: Contributing to the design, development, and ongoing improvement of Tableau dashboards used to assess campaign performance, channel effectiveness, and funnel outcomes Leading the delivery of recurring performance reports and executive-ready scorecards, combining automated dashboards with hands-on analysis and interpretation Serving as a subject matter expert for marketing performance reporting, proactively identifying trends, issues, and optimization opportunities Driving the transition from manual reporting to scalable, standardized, and self-service dashboards Analyzing and synthesizing data from multiple Martech and CRM platforms, including GA4, Salesforce, HubSpot, Cvent, LinkedIn, YouTube, X, Brightcove, and related sources Validating data accuracy across systems and proactively identifying discrepancies, tracking gaps, and data quality issues Partnering with CRM and marketing operations teams to influence how data pipelines, schemas, and reporting views are structured Supporting and reinforcing UTM standards and campaign tracking governance to ensure consistent attribution and measurement Helping maintain structured campaign hierarchies (e.g., parent/child campaigns) to enable reliable reporting Contributing to the definition and documentation of metrics, KPIs, and reporting standards used across marketing and sales Partnering with marketing, sales, and various stakeholders to translate business goals into effective reporting and insights Communicating insights, assumptions, and limitations clearly to both technical and non-technical audiences Required qualifications: 2-6 years of experience in data analysis, business analytics, marketing analytics, or campaign reporting Strong experience supporting B2B marketing analytics, preferably in FinTech, Financial Services, SaaS, or enterprise environments Advanced expertise in Tableau, including dashboard architecture, complex calculations, and performance optimization Hands-on experience with GA4, Salesforce, HubSpot, and digital marketing platforms Advanced Excel skills for data analysis, validation, and complex reporting workflows Proven ability to operate independently and take end-to-end ownership of analytics deliverables Strong analytical judgment and comfort working with imperfect or evolving data Excellent written and verbal communication skills, including experience presenting insights to senior stakeholders Nice to have: Experience with web tracking or tag management (e.g., Google Tag Manager) Familiarity with attribution models and conversion path analysis Exposure to additional BI tools such as Looker Studio or Power BI Experience helping organizations mature analytics practices through standardization and automation This role is central to strengthening how marketing performance is measured, understood, and trusted across the organization. You will have ownership over critical reporting used by senior stakeholders and the opportunity to meaningfully improve analytics practices over time without unnecessary over‑engineering. We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office 3 days a week with the fle ... (truncated, view full listing at source)