Senior Manager, Integrated Marketing, SEA

Senior Manager, Integrated Marketing, SEA ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. WHAT YOU’LL DO Our Senior Integrated Marketing Manager will drive end-to-end development, execution, and performance analysis of 360-degree marketing campaigns across the SEA market. You will play a pivotal role in orchestrating impactful and innovative integrated marketing strategies that connect brand, product, and customer acquisition through multi-channel initiatives—including media, events, content, and digital—bringing Airwallex’s vision to life in the region. As a strategic and data-driven marketer, you will partner closely with cross-functional teams— including regional marketing, product, commercial, and external agencies— to deliver best-in-class campaigns that elevate the Airwallex brand and drive measurable business outcomes. You’ll manage campaign delivery from planning and creative development through to media buying, execution, optimisation, and reporting, always seeking new ways to maximise impact and ROI. This is an exciting opportunity to help shape Airwallex’s growth story in SEA. The role is based in Singapore. RESPONSIBILITIES: - Lead the end-to-end planning, development, and execution of integrated 360 marketing campaigns in the SEA region, across paid, owned, and earned media channels (digital, social, OOH, video, events, PR, etc.) - Develop and manage campaign calendars, ensuring seamless coordination and impact across all marketing touch points. - Build and oversee effective media strategies and plans, collaborating with media agencies and internal teams to ensure optimal channel mix, targeting and budget allocation. - Define campaign objectives, set KPIs, and implement measurement frameworks to analyse performance, extracting actionable insi ... (truncated, view full listing at source)