Director, Brand Marketing

Director, Brand Marketing ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success. What you'll do As the first Brand Marketing Director for North America, you’ll lead our efforts to build, mature, and elevate Airwallex’s brand across the region. You’ll craft and execute a winning brand strategy that brings Airwallex’s differentiated position to life, improves awareness and familiarity among priority segments, and drives consideration across the full funnel. You’ll balance global consistency with local relevance, adapting global brand platforms and content while creating region-first initiatives that resonate in the Americas. You’ll helm high profile advertising campaigns, manage local sports partnerships, and drive awareness, familiarity, and trust for the Airwallex brand. This is a highly visible, hands-on leadership role for a seasoned brand marketing leader who can both set strategy and roll up their sleeves to deliver integrated campaigns, content, and experiences that stand out in a competitive B2B fintech landscape. The role is based in San Francisco. Responsibilities: - Define the Americas brand marketing strategy aligned to global brand direction and regional commercial goals (with particular emphasis on the US market) - Serve as the brand custodian for the Americas, ensuring all regional activations reflect Airwallex’s brand strategy, tone of voice, and messaging framework - Lead the development and deployment of integrated brand campaigns in the Americas (digital, OOH, experiential, content, social, and partnerships) that drive step-changes in brand awareness, familiarity, and consideration - Localize and amplify global brand platforms and hero content for the Americas, ensuring relevance to regional audiences, regulations, and competitive dynamics - Own ... (truncated, view full listing at source)