Dev Marketing Manager

About Buildkite Buildkite’s CI platform is trusted by the world’s leading engineering teams, shipping software to over 1,000,000,000 daily users. Job Overview We’re looking for a Dev Marketing Manager to turn our strategy into a dev-first demand engine: campaigns, programs, and distribution systems that earn attention, create intent and move pipeline while compounding trust. You’ll be the operator who makes the narrative real in-market. The strategy is signal→proof→distribution→conversion, executed with discipline, measurement and a point-of-view that feels unmistakably Buildkite. We’re only interested in candidates who can run end-to-end campaigns with taste + rigor: building systems that scale, protecting quality and shipping programs that create real commercial outcomes, all the while avoiding generic devtools marketing playbooks. 🚀 What You’ll Do Ship a dev-first demand engine Own campaign execution across priority pillars, from concept→asset plan→launch→iteration Build programs that serve devs and buyers; credibility up top, clarity in the middle, conversion at the bottom Create a repeatable cadence that aligns our Labs (Brand Systems + Dev Voice + GTM) into Build campaigns that feel like proof, not marketing Turn Buildkite user reality into high-signal campaigns; customer proof, deep technical artifacts, opinionated PoVs Keep campaign quality high with explicit standards Refuse strategic drift; if the proof isn’t there yet, you slow down, tighten scope and help build what is needed Own the distribution system Design and run channel strategy; where we show up, how often, what formats win, what gets refreshed, what gets retired Build durable amplification loops that don’t rely on heroics and crunch Treat distribution like engineering; inputs→controls→outputs→measurement→iteration Partner tightly with Sales Design campaign-to-sales translation that works; no random asset dumps Co-build the right artifacts with the Enablement owner and ensure campaigns land cleanly in the field Align on sales-ready definitions per program Operate with commercial judgment Create clarity from the funnel Define the signal taxonomy for demand programs No vanity metrics. You’ll build clear, transparent measurement that respects reality Report simply and consistently Run an OS that compounds You’ll operate with a cadence that scales beyond any single person; Signal loop; capture→categorise→route→action Proof loop; identify gaps→co-build proof→validate→publish Campaign loop; brief→build→launch→measure→iterate Distribution loop; package→amplify→learn→refresh Enablement loop; objections→assets→usage→feedback Quality loop; standards→review gates→sampling→course-correct 🎨 What You Bring This role only works with strong judgment and the ability to ship systems Proven devtools/technical B2B marketing experience with clear commercial outcomes Campaign ownership end-to-end You know what devs ignore instantly vs what earns attention and respect You protect trust, avoid hollow claims, and insist on evidence and technical review Strong writing and messaging skills with range You understand stage intent, what “good” looks like per stage and how to move it safely You can turn messy cross-functional execution into an operating model with guardrails You partner tightly while owning outcomes You document decisions, tradeoffs, and learnings so momentum compounds Nice-to-haves Experience marketing CI/CD, DevOps or infra tools to both devs and technical buyers Experience running deep, narrow ABM and intent programs with discipline Comfort with GTM tooling (Attio, Clay), agentic workflows and automation How We Work Autonomously, with agency; you'll join a small team of high-performing ICs, with the ability to drive and influence business impact from the start Async by default, with focused sync for decisions, pairing, and unblock moments We ship iteratively; small releases, tight feedback loops, measurabl ... (truncated, view full listing at source)